Chicago Agency’s E-Commerce Marketing Case Study: PPC Ads For SaaS Platforms

Feb 28, 2023

If you run a multi-channel inventory management platform, but you’re having trouble building, optimizing, and scaling your business, you need to check out how digital marketing agency Behind the Work (312-477-3600) helped SellerChamp!

Chicago Agency's E-Commerce Marketing Case Study: PPC Ads For SaaS Platforms

Finding the right help for you to grow your business can be difficult. But when you find it, the results can be staggering. Just ask the folks at e-commerce software company SellerChamp, who enlisted the services of Behind the Work to help them out.

The digital marketing agency employed a range of marketing strategies to help SellerChamp build, optimize, and scale its pay-per-click (PPC) ads, and increase its spend by 10 times over a six- to eight-month period.

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SellerChamp is a listing and inventory management SaaS platform that helps customers get their products featured on some of the world’s largest selling channels. They came to Behind the Work after a series of roadblocks with other ad agencies. The ad agencies they had tried were made up of industry outsiders, and as a result, they were having trouble understanding the intricacies of SellerChamp’s product. Behind the Work’s approach involved getting the insight and industry knowledge required to help SellerChamp grow.

To start, the team at Behind the Work conducted a basic audit that discovered flaws in SellerChamp’s analytics—something that previous agencies had missed. Additionally, they swapped out SellerChamp’s existing ad campaign for a new one. They also segmented their Google ads by service group for a cleaner bidding interface.

As a result of these strategies, SellerChamp was able to lower both its cost per click (CPC) and customer acquisition cost (CAC). After six months, they had reached a 50.53% increase in trial sign-ups, with a cost decrease of 17.67% over the previous year.

The partnership has since evolved to include bi-weekly videoconferences, earned media management, and customer success interviews.

“Behind the Work’s deep understanding and specialization in PPC ads enable them to ask the right questions and do this for us,” said Nizar Noorani, Founder and CEO of SellerChamp. “Their help goes beyond PPC as they provided really helpful advice—tips on what we should be doing to grow our customer base. I couldn’t be happier with the outcome.”

If you want Behind the Work to help your business the way they helped SellerChamp, you can get in touch with them by filling out the form on its website. A member of the team will provide you with more information about their services, get information about your business and the challenges it faces, and chat about your digital transformation.

About Behind The Work

Behind the Work is a full-service digital marketing agency with over 20 years of industry experience. They provide marketing solutions for several industries, including B2B service providers, manufacturing, education, healthcare, SaaS and technology, and eCommerce. They have offices in Chicago and San Diego.

In addition to SellerChamp, Behind the Work has helped many other businesses attract, retain, and grow their clients. Notable success stories include Acquirent, Crescent, Tideworks, LU Design, and AlwaysAI. Reports on how Behind the Work addressed their various digital marketing needs are also available on their website.

Visit and see how Behind the Work can help your business out.

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