Why Outsourcing Social Media Marketing Is Vital For Local Small Business Success

Did you know that almost half of the world’s population uses social media? Just let that sink in. Having access to a global marketplace like that was unthinkable less than 20 years ago – now it’s the norm. But how do you capitalize on the opportunity social media presents for a local business like yours?

We talked to social media consultants and marketing specialists Social Fuss to understand why failing on social media is failing your business and why outsourcing your content creation and posting campaigns can be a total game-changer.

Why Pay Someone Else When I Can Do It Myself?

It’s true, you could do it yourself, but let’s face it, you’re reading this because you recognize there’s a limit to what you can do. It’s hard enough running a business without having to be a marketer too.

Why Is Social Media So Important?

 Social Fuss points out that an estimated 5.42 billion people use social media across the globe, while 68% of users have purchased products or services after seeing an advert on social media. With an audience this large, you can’t afford not to engage with it, especially when all your competitors are. Don't get left behind!

Customized Content

 Tailored content campaigns and regular posting schedules keep your brand in the public eye and in front of high-intent consumers. But are you running out of ideas for your social media posts? Struggling to find time to juggle marketing with running your business? That’s why outsourcing to experts like Social Fuss is a no-brainer.

Geo-Targeting

 Targeting and engaging customers in specific locations is another important way in which expert agencies can help your online profile and sales. Using the geo-targeting features of major social platform - for example, Facebook’s Ads Manager – means they can focus campaigns according to location as well as demographics and behavioral patterns.

Social Fuss also points out that geo-targeting also means you can leverage local trends and optimize the timing of posts to coincide with events.

Can I Even Afford A Social Media Campaign?

Outsourcing your social media actually doesn’t have to cost the earth. Marketing agencies like Social Fuss insist these services should be affordable, recognizing the budget constraints that many small businesses navigate. They are also offering a free 30-day trial for interested parties to experience firsthand the benefits of a dedicated social media campaign.

“Running a local business is tough enough—we take social media off your plate. We create content that connects with your audience, drives results, and helps your brand stand out from your competitors,” the team says.

If you want to experience firsthand the benefits of a dedicated social media campaign, reach out to Social Fuss to request your free 30-day trial.