David Ciccarelli, founder & CEO of voice-over, music, and audio production online marketplace Voices, was part of a team of business leaders profiled by Forbes Magazine for a report on the steps that lead to a successful rebrand.
If you're thinking about rebranding your company, you have a lot to consider. Online magazine Forbes recently covered this subject with an article that profiled 14 members of their business council including David Ciccarelli, founder and CEO of the globally recognized voice over marketplace Voices.
Access the full Forbes report at https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/29/thinking-of-rebranding-14-steps-for-successfully-making-changes/?sh=36e715ef2380
The choice to rebrand is not something you'll take on lightly. The process is rife with pitfalls and challenges and can even risk certain negative outcomes you'll want to avoid at all costs. With challenges, however, comes opportunities, let's not forget that. A properly strategized plan can reposition a startup as an established industry authority, or help a company with an outdated image evolve into a contemporary thought leader.
When questioned about this subject by Forbes Magazine, Voices founder and CEO David Ciccarelli says the first thing you need to do is clarify the why: "Be clear internally on the reason for rebranding. For example, maybe you're moving away from the past and, as such, are retiring an old brand or are running toward a new fresh brand. Knowing the reasoning determines if you’ll need to bring forward some familiar elements from the past or if you're free to embrace an entirely new identity."
David knows of which he speaks. His company Voices is today's number one online voice-over and audio talent marketplace.
Voices is a genius service that allows you to quickly find the voice, music, production, or translation services you need. They're home to a pool of qualified freelancers who'll bring your audio project to life.
Creative teams and marketing executives from today's biggest brands, including Shopify, Microsoft, BMW, Bell, GoDaddy, Discovery Channel, and hulu are all using Voices to perfect their projects.
A company spokesperson says, “Our platform features over 2,000,000 freelance voice-over and music professionals from across 160 countries. Our user-friendly filtering and intelligent job matching design means you only see candidates that fit your project needs. We help you simplify your workflow and speed up your results. Once your project is complete you can download your file in just one click.”
If you want to avoid rebranding pitfalls, draw on advice from industry leaders like David Ciccarelli, whose own business decisions have led to a breakthrough, multi-award-winning service that meets the audio needs of any instruction, promotion, or advertising project.
Are you ready to partner up with the best in the industry? Visit https://www.voices.com to find out more.