Is bold branding something that today’s companies should be concerned about? One of the world’s top agencies, LO:LA, says “yes” and presents a compelling case in its latest expert piece.
Is bravery in branding gone? With easy access to ready-made branding campaigns regurgitated by generative AI, are branding agencies losing their touch and worth?
AI might be adding fuel to the fire, but stale branding starts from within, award-winning agency London : Los Angeles (LO:LA) found in its research. The latest in its series of expert pieces tackles the idea of bravery in branding and what to do if you find yourself just wanting to appease everyone and calling it a day.
Access "Why Bravery Matters in Branding" in full at https://www.thelolaagency.com/post/why-bravery-matters-in-branding
LO:LA's "Why Bravery Matters in Branding" is the latest in the agency's series of articles tackling sundry topics in branding and marketing as a whole. This particular one focuses on risk-taking and its potential benefits to modern brands while exploring little-known and little-considered pitfalls of "playing it safe", which many brand managers are guilty of.
The article begins by discussing the proclivity of most brands to "default to the safest possible option" in terms of messaging and positioning. LO:LA said that this often stems from the desire to appease all, but it is a pitfall that tends to result in dud campaigns that ultimately appeal to no one. "Brands that hesitate to engage with social and cultural conversations risk becoming irrelevant," it wrote.
The agency said what you can do is to learn how to cultivate bravery in branding while being careful not to be reckless in execution or sound artificial.
One of the advice outlined by the agency is establishing a clear brand belief system. LO:LA explained that this step involves determining a brand's foundational principles, from which all your messaging, design decisions, and positioning will be derived.
You shouldn't skip this step because in cases where your brand is put in a position to make a stand, having a belief system means that your stance will come from a place of authenticity that already exists.
Another advice given by the branding agency is experimentation, which many brand managers and marketers avoid due to fear of failure.
Obviously, this is another mark of playing it safe, but safe means you'll end up reusing same old, same old ideas due to the lack of risk-taking. "Brands that take bold steps often find that even their failures become learning moments that inform future success," LO:LA added.
The rest of LO:LA's advice is in the article, so be sure to check it out.
Because LO:LA is one of the best to ever do it in the creative space.
From its humble beginnings as a boutique agency, BBB A+-rated LO:LA has reached the level of repute of many top agencies in branding and marketing, earning for itself accolades from prestigious award-giving bodies such as Campaign Big Awards, New York Festivals, Cannes Lions Awards, MUSE Design Awards, ADDY Awards, and many others.
If you want to access more insight or learn more about LO:LA's past works and services, visit https://www.thelolaagency.com/
