The Founder of AI Marketing Startup for Salons Shares Her Covid Come Back Story

May 4, 2024

Michele Matkovich’s journey is an inspiring narrative of resilience, innovation, and a relentless pursuit of excellence. Discover how her indomitable spirit and strategic vision led to the creation of a premiere sales & marketing technology stack for the beauty industry called Fully Booked AI™.

When Michele Matkovich faced life's challenges, she didn't back down. Instead, she channeled her creativity, turning obstacles into a source of inspiration. Her journey is more than a personal success story; it's a testament to resilience and innovation that speaks volumes, especially in the salon world where transformation is everything.

With unstoppable determination, Matkovich didn't just create another thriving business; she completely transformed the notion of leadership and emerged as a groundbreaking force in the salon and spa tech world. Read more about her today at

If Michele’s journey could be summarized in one phrase, it would be “Bet on people who can bounce back”. Her ability to rebound from setbacks and channel her experiences into driving forward marks her resilience and makes her an inspiration for anyone facing personal battles.

Michele Matkovich's comeback

Michele Matkovich's journey is a testament to the enduring power of resilience, innovation, and unyielding determination. From the heart and soul of a visionary who once steered a Top-200 salon to seven-figure success, Michele's tale is not just one of triumphs but also of formidable challenges and bold transitions. Imagine, at the pinnacle of the beauty industry, she envisioned a future intertwined with technology, leading to the birth of Fully Booked AI™, a beacon in sales and marketing automation and AI platforms, a dream forged in the crucible of her experiences.

But Michele's narrative took a dramatic turn with the advent of Covid-19. The pandemic, a tempest that uprooted businesses worldwide, forced her to close the doors of her flourishing ventures. Yet, it's in the face of adversity that true character is revealed. Michele, undeterred by the upheaval, channeled her losses into a driving force, propelling her into the tech realm with Fully Booked AI™, a subsidiary of The Agency M2 Inc. This pivot wasn't merely a change of direction; it was a bold reimagining of her path, fueled by the lessons from her past and the aspirations for her future.

This story, Michele's story, is more than just an account of business acumen; it's a narrative of heart, soul, and an indomitable spirit. It's a beacon for dreamers, for women who face the daunting waves of change and choose to surf them with grace and grit. Michele Matkovich's comeback is not just inspiring—it's a clarion call to all who dare to dream, proving that even the darkest nights give way to the dawn of new beginnings. Join her as she lays bare the "nitty-gritty" of her comeback, a journey from beauty queen to tech whiz, a saga of turning dreams into reality against all odds. Matkovich states " I am fully prepared to have the best year of my life..."

Empowering women in business

Michele’s story of entrepreneurial resilience began in 2006 when she decided to start her own business in the beauty industry. Eventually, Michele was able to open multiple companies and had reached the top 200 rankings within five years of opening her flagship salon. Michele's journey to success was marked by deep personal losses, compelling her to make courageous decisions that only the bravest dare to face.

Rather than succumbing to her fears, Michele used her pain as fuel and dove deeper into the exciting world of technology. She built Fully Booked AI™ from the ground up, combining her initial love for the salon and med spa industry with her fascination for technology and AI. Fully Booked AI™ is now a highly successful program using her proprietary all in one sales & marketing software suite, heralding a more efficient way for salon and med spa owners to get found online, communicate with those leads that were found, and turning them into loyal paying clients for years. Further details on how you can get started in the Power Partner Program can be found at

Leveling up salons with AI

Fully Booked AI™ uses the latest in technology to boost conversion rates, improve online visibility, and automate bookings for clients. It is designed to help small salon owners maximize their time, using virtual assistant solutions, automations and the latest in AI chat technology.

"With Fully Booked AI, you're on the brink of an extraordinary journey, revolutionizing the operations of your business. This cutting-edge solution liberates you and your team leaders, affording invaluable time to immerse yourselves in your areas of expertise, generate revenue, and craft unforgettable client experiences," Michele passionately expresses. "Get ready to propel your salon into a thrilling new chapter with Fully Booked AI's Partner Program where innovation seamlessly merges with efficiency, propelling your salon or spa into the limelight of contemporary success."

When resilience meets innovation

Michele Matkovich's story is truly inspiring, highlighting the power of adaptability, foresight, and resilience in the face of challenges. Her success in the salon tech industry demonstrates her ability to navigate and thrive in a competitive and ever-changing market. Michele's journey underscores the importance of hard work and innovation, showing how these qualities can drive a business forward even in difficult times.

Her belief in finding influence speaks to her strategic approach to business and leadership. By identifying key trends, influencers, and opportunities in the tech industry, Michele has been able to stay ahead of the curve and make informed decisions that propel her business forward. Her story is a testament to the idea that with the right mindset and approach, overcoming adversity is not only possible but can also be a catalyst for growth and success.

Michele's impact extends beyond her own achievements, serving as a role model and source of inspiration for others looking to overcome their own challenges and reach new goals. Her story is a powerful reminder that success is achievable with perseverance, adaptability, and a keen eye for the influences that shape our industries and lives.

Join Michele in this brilliant new chapter in her life, as she continues her mission to help small to medium-sized salon owners achieve their business goals through AI technology.

Go to so you can learn more.

Also visit for a quick read on the top 5 things you should do right now in your salon.

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