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Scale Hawk Launches Content System to Restore Trust in Blockchain, DeFi Startups

May 20, 2025

Scale Hawk Media Group is looking to help blockchain and DeFi startups address the reputational challenges faced by these businesses through an innovative content marketing system.

Following the downfall of several blockchain giants and the reputational fallout it caused across the sector, tech-forward marketing company Scale Hawk Media Group is introducing an in-house developed content marketing system aimed at helping blockchain and decentralized finance (DeFi) startups build brand visibility and authority through human-led content creation and dissemination across a trustworthy network of publishers.

The DeFi industry has been rocked by several high-profile cases of collapse, leaving an enduring stigma and intensifying scrutiny from regulatory bodies. Notable examples include the collapse of FTX and the Terra ecosystem in 2022, as well as the unraveling of the PlusToken Ponzi scheme, among others.

Such events have prompted the Department of Insurance, Securities and Banking in Washington to issue a notice warning the public against DeFi, highlighting the risks inherent in a decentralized system.

"Decentralization has its risks, but it was also built with financial inclusion in mind, and these failures should not define the industry as a whole," Scale Hawk Media Group stated.

Concerned about the impact of these incidents on legitimate DeFi projects and businesses, the company set out to develop a content marketing system that helps blockchain and DeFi startups highlight the credibility of their projects through high-quality content placements.

Scale Hawk Media Group's system was developed as a hybrid solution, combining human creativity with automated asset repurposing and syndication. In each campaign, content is first crafted by human writers, then reformatted into various media types, including text articles, short videos, podcasts, and slideshow presentations. These materials are published across more than 300 websites curated by Scale Hawk Media Group's team of marketers, selected for their high domain authority scores and other markers of trust.

Scale Hawk Media Group emphasized that what makes its system unique is the quality prescribed by its partners, which automatically disallows low-quality or "spammy" content. "Our network consists of legitimate publishers whose platforms have been online for many years and who have stringent publishing requirements that discourage content meant to misinform the investing public."

Scale Hawk Media Group also stated that its service can be used by startups to post official statements, educate audiences through blog and video content, and publish thought leadership articles. "If your group wishes to influence search engines effectively and without resorting to black-hat tactics, our system allows you to do so by sharing content through trusted sources."

Interested parties who want to learn more about DeFi-focused reputation solutions are encouraged to visit https://scalehawkmediagroup.clientcabin.com/app/defi-distribution for more information.


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