San Diego Explainer Video Creation: Inbound Marketing For Service-Bases Business

May 29, 2024

Did you know that your customers prefer videos over emails, social media posts, and other written content? Beacons Point (760-652-9755) creates engaging corporate videos to help you connect with your audience.

A high churn rate is only good if you’re making butter.

Similarly, a high bounce rate is only good if you’re in the trampoline business.

A lack of engagement is only good if you’re in a no-strings-attached relationship.

In all the other cases, you don’t want those. What you want is a good video marketing strategy! These days, everyone is watching videos all day, every day. You think that’s an exaggeration? Check what your employees are doing on their phones when you're not watching. How about the person sitting next to you on the bus? And your teenage daughter? They’re all watching video content! They and 3 more billion people in the world (who do it every day).

Why Video Marketing Matters

Here are some statistics from a recent survey by Wyzowl:

  • 96% of participants have watched an explainer video to learn more about a product or service;
  • 89% admitted that watching a video has convinced them to buy a product or service.

Beacons Point, a marketing agency based in Atlanta, says that with a video-first approach to inbound marketing, you have the opportunity to engage your audience through a powerful combination of visuals, sound, and words. With professional video content, you can explain how your service works, communicate your unique selling points, and build trust with your customers.

Learn more about video-first inbound marketing at

In addition to influencing purchase decisions and increasing conversion, video content can improve your website’s SERP ranking, as the time spent on the website and social media shares are metrics that Google takes into consideration. Furthermore, by creating valuable and informative content, you have a greater chance of reaching decision-makers, which is especially important for B2B and service-based businesses.

How can service-based businesses benefit from video content?

Beacons Point offers a few suggestions on how you can use videos at every stage of the buyer's journey.

1. Explain Your Service Effectively

Explainer videos use animations, graphics, and storytelling techniques to captivate viewers' attention and keep them interested in the message. By breaking down information into digestible chunks, these videos explain your unique selling points.

2. Show How It Works

Demo videos are designed to highlight crucial features of your service, driving conversions and sales. This visual demonstration is often more effective than text or static images in conveying complex features or functionalities. In fact, it's like having a 24/7 salesperson showcasing your offerings to potential clients!

3. Build Trust

Through well-crafted testimonial and case study videos, you can establish trust with your audience. Video testimonials are perceived as more authentic and genuine compared to written reviews. Moreover, emotions expressed by your happy clients can be more persuasive than factual information alone.

What does Beacons Point do?

Ranked by as one of the top content marketing agencies in San Diego, Beacons Point has a team with a combined 30+ years of marketing, sales, and customer service experience. The company specializes in B2B marketing and, in addition to video production, offers HubSpot CMS website development, sales automation, and content marketing.

Based on deep research of the buyer persona, Beacons Point will create a consistent content strategy with effective messaging that will address the interests and pain points of your audience.

Beacons Point understands the importance of connection, relationships, and trust. Their video-first approach isn't just about improving metrics like average time-on-page and bounce rate; it's about building trust with your audience quickly by showcasing your brand's personality and expertise.

“The Beacons Point team is exceptional in all facets of inbound marketing,” a happy client said. “They truly feel like an extension of our own marketing department, which is key for our small company. Their team has tremendous technical aptitude and creative expertise, and has been able to support us above and beyond expectations at every turn.”

Find out how video content can take your marketing strategy to the next level at

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