Safari planning at its finest with and new digital itineraries.

Nov 18, 2016

Pure Safari launches new Botswana safari site, complete with interactive digital itineraries.

Pure Safari today reflected on its release of earlier this year, which had been in development for many months previously. The main aim was always to showcase Botswana in a new and fresh light with state of the art digital itineraries, which really help people understand the destination... and by defying convention, this new website did so.

Tarquin Barnsby, Owner at Pure Safari, says: "We wanted to try something new with Pure Botswana. Anyone familiar with the safari market will probably have noticed how everyone else always seemed to give out poor quality 'static' itineraries. We felt this was a problem because it makes it harder to make informed decisions about where to go and what to see. We love it when our customers get involved in the planning process as we know the end result will be far superior and uniquely personalized."

So in an effort to improve the safari planning process, they have integrated sample digital itineraries which will show visitors literally everything, from images and video to journey times with points of interest along the way. Customers can even zoom all the way in and pick out a preferred tent! Pure Safari chose to make this move because it's hard planning a safari without visual references. Well informed tailoring together with a specialist online and at the end of a telephone gives the consumer the ultimate planning and booking tool.

Tarquin Barnsby also said "We know each of our customers are different, which is why we tailor-make each of our itineraries and provide customers with both the paper and digital version, which can be quickly shared, or edited. We want each of our customers to feel confident that the safari experience they are choosing is not only right for them but the best possible version of the trip. Trying something new is always a risk, but it's a risk we believe is worth taking."

Pure Safari has been in business for over a decade, being established in 2006. Since Day 1 it has aimed to share the wild areas of Africa with guests from all over the world, while at the same time helping to ensure the future protection of Africa's spectacular wildlife heritage.

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