SaaS Explainer Videos: Why 90 Seconds Works Best & How To Boost Demo Signups
Struggling to explain your SaaS product in a way that actually converts visitors into users? Most tech companies lose 75% of their audience after two minutes, but there’s a proven approach that keeps viewers engaged and drives real results!
Getting customers to actually watch your product demo feels like trying to get someone to sit through a 20-minute PowerPoint presentation about spreadsheet formulas. Most people check out after the first slide – which is why a lot of SaaS companies are rethinking how they present their products.
The truth is that people's attention spans are getting shorter – I mean, research shows that videos under 90 seconds keep 53% of viewers watching, while anything over two minutes drops to just 25%. So it can pay to find explainer video marketing services from an agency that actually knows how to convert!
Most SaaS Companies Lose Viewers With Long Explanations
The biggest mistake tech companies make is thinking people want detailed tours of every feature. Um, no thanks. Then there's product demos that often show interfaces without explaining what they actually do for users, or hide the important stuff under tech talk and endless feature lists.
Half the time, startup pitch videos don't actually explain how they're solving real customer problems – and don't get me started on those landing page videos that miss what people actually care about... getting their problems solved, fast!
Short Videos Drive Better Results For SaaS Marketing
You want better results? Well, first things first, you need to break everything down into easy-to-understand content that connects with your audience right away. Companies that nail this see big improvements in their conversion numbers.
Good SaaS product demos walk through user interfaces while showing key features that make the software different from competitors. And startup pitch videos work well with investors when they focus on clear benefits rather than boring technical details.
Professional Services Help Create Engaging Content
Okay, so you're probably thinking "yeah, that sounds great – but how do I actually DO all that?" Well, some video production companies now focus specifically on helping SaaS businesses and startups explain their products in ways that actually work.
Many – like SpireVideo – offer affordable packages, with quick turnaround times and full ownership rights for clients. The results speak for themselves – one health-tech company even saw a 39% jump in demo signups after switching to a branded motion graphic style. Just goes to show how the right video can drive real results!
If your current product videos aren't turning viewers into users, it might be time to try something different. Look into how professional explainer video services can help simplify your message and boost your demo signups.
