Press Release Templates for Business Sale Announcements That Stand Out

Press Release Templates
         

In This Guide You Will Find

  • 1 customizable template to use for your own press release announcing the sale of a business.
  • 1 example of a press release announcing a business sale for effective writing.
  • 11 key elements that a business sale press release must have, such as the terms of the sale, buyer information, and the impact on stakeholders.
  • Best practices to fine-tune your business sale press release.

When to Use a Press Release for Announcing a Business Sale

A press release is an effective tool for officially announcing the sale of a business. It communicates key details of the transaction, such as the parties involved, the terms of the sale, and the strategic reasons behind the decision. This helps build transparency and trust among stakeholders during a significant transition.

The announcement should emphasize the strategic benefits of the sale for both the buyer and the seller, including growth opportunities, market expansion, or enhanced service capabilities. This reassures existing customers and employees and may attract potential buyers interested in future opportunities with the business.

A well-crafted press release allows the seller to control the narrative surrounding the sale. It frames the announcement positively, addresses potential concerns proactively, and highlights the long-term vision for the company under new ownership.

The press release also informs the media, industry analysts, and business networks, generating attention that benefits both the buyer and seller in terms of brand visibility and market positioning. It ensures all relevant parties are aware of the transaction, contributing to a smooth transition by aligning expectations and preventing misinformation.

Discover AmpiFire and get your press releases seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…
Try AmpiFire Today

Business Sale Press Release Template

An effective press release for announcing the sale of a business should be clear, concise, and informative. You can customize the template below with the relevant details to create a professional, newsworthy announcement.

[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe the business sale and its significance][Insert a quote from a key stakeholder, such as the business owner or acquiring company’s representative][Details Section: Provide more information about the sale—respond to the relevant W-questions (who, what, when, where, why, how)][Insert another quote or additional details about the future plans for the business under new ownership][Include a call to action and a URL where the reader can find more information about the sale and the companies involved]Boilerplate: [Insert a brief description of the selling and acquiring companies, including core values, years in business, and key accomplishments]Contact Information:Contact Person:Company:Address:Phone:

We also have press release templates for other types of business transactions; check them out below:

Business Sale Press Release Example

The most challenging part of getting a business sale announcement noticed by the media is finding the right balance. This involves presenting an angle that captures and engages the audience while maintaining authenticity, so the news appears natural rather than forced or overly promotional.

Consider the example below. 

MoonLead Announces Agreement to Sell Mobile Products Division for $345 Million to Johnson CorporationSan Francisco, CA, Release: March 12, 2019. For Immediate ReleaseMoonLead Capital, a private equity firm focused on investments in targeted segments of the industrial technology, financial services, and software industries, today announced the signing of a definitive agreement to sell the Global Mobile division of portfolio company Mobile Products Inc, to Johnson Corporation for $345 million in cash.Upon completion of the transaction, MoonLead will continue to own the ECM business, which consists of a portfolio of leading brands serving the electrical maintenance and repair, lighting and irrigation markets. The ECM business has been supplying electricians, do-it-yourselfers, contractors, and maintenance technicians with a wide variety of innovative products for over 50 years.Mobile Products Inc is a world leader in mobile electrical components and power management systems. Its products and highly engineered electrical systems help build and maintain recreational boats as well as power recreational, specialty and emergency vehicles worldwide. The Mobile Products portfolio consists of leading brands for a variety of aftermarket and OEM customer segments in electrical construction and maintenance, recreational marine and specialty vehicles, industrial power, and transportation.Samuel Munch, Managing Director of MoonLead, said, “After having worked with CEO Michael White and his team over the past 18 months to build out and expand the Mobile Products business, we are pleased that Johnson recognizes the strength of the Global Marine and Mobile business as well as its future potential.Going forward, our partnership with the ECM management team will focus on continuing to invest behind the growth of the ECM platform through continuing to develop industry-leading products and pursuing the acquisition of other leading brands in the ECM space.”Jeff Simpson, Chief Executive Officer of Mobile Products, said, “With MoonLead’s ongoing support, we are well-positioned to continue to grow our ECM business. With further investments in product development, technology, and distribution infrastructure, we remain committed to delivering the broad product offering and value-added customer support that our channel partners and end-users have come to expect from us.”The closing of the transaction is subject to usual and customary closing conditions as well as regulatory review and approval, which is anticipated during the third quarter. MoonLead invested in Mobile Products in July 2015. Bergen served as financial advisor to MoonLead and Smith & Co served as legal counsel on the transaction.Contact info:
Name: Maria Smith, PR Officer
Organization: Johnson Corporation
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051
Data-driven insights are essential for crafting a compelling business sale announcement.

What to Include in a Press Release

  1. Catchy Headline: A catchy, newsworthy headline will indicate to the media that your story is worth covering.
  2. Details about the Sale: Provide comprehensive information about the sale, including the companies involved, the terms of the sale, and its strategic importance.
  3. Reason for the Sale: Highlight the reasons behind the sale, such as retirement, strategic realignment, or market expansion, to provide context and transparency.
  4. Impact on Stakeholders: Mention how the sale will affect employees, customers, and investors to address potential concerns and reassure them of the business’s future.
  5. Timeline and Key Dates: Announce important dates related to the sale, such as the finalization of the transaction, to keep stakeholders informed.
  6. Quotes: Feature quotes from key stakeholders and decision-makers, such as the business owner, buyer, or CEO.
  7. Company Website URL: Include the website URL to direct interested readers to your website for more information.
  8. Dateline: Add the dateline to establish the timeliness of your announcement, helping the media and readers place the event in context.
  9. Boilerplate: A boilerplate offers a brief background about selling and acquiring companies, boosting credibility and providing essential context.
  10. Contact Information: Provide contact details so that the media and interested parties can easily reach out for further information or interviews.

After finalizing your business sale press release, ensure it effectively reaches your target audience by distributing it through appropriate channels. In addition to traditional media channels, you can now utilize other platforms through content amplification services.

AmpiFire is a content amplification software that enhances the visibility of your press releases by converting them into various formats like blog posts, infographics, and videos. It then distributes this content to high-authority sites, so it can reach a broad audience, including journalists, bloggers, and influencers.



AmpiFire converts your press release into multiple different formats before distributing it to many high-authority sites, helping you reach a much wider audience.
Try AmpiFire Today

Frequently Asked Questions (FAQ)

When should I use a business sale press release?

A business sale press release is ideal for informing stakeholders, media, and the public about the sale of your business. Use it to announce the transaction, provide details about the companies involved, and explain the strategic importance of the sale.

What are the best practices for writing a business sale press release?

  • Clear and Concise Information: Provide essential details like the names of the companies involved, the sale terms, and the strategic reasons behind the transaction.
  • Compelling Storytelling: Share what makes the sale significant, such as the benefits to stakeholders and customers.
  • Include Quotes: Incorporate quotes from key executives and partners.
  • Contact Information: Ensure contact details are readily available for media inquiries.

How can I make my business sale press release stand out?

  • Localized Angle: Highlight how the sale will impact the local community or specific industries.
  • Visual Appeal: Include high-quality images and backgrounders that can act as supporting materials for the press release.
  • Strategic Timing: The beginning of the workweek is the best time to send out a press release because journalists tend to be more receptive to new information.

Should I include financial details in the press release?

While it’s important to provide key information about the sale, consider the impact of the information you reveal. Before sending out the document, have it carefully reviewed by relevant people in your group, such as your legal team.

How can I distribute my business sale press release effectively?

  • Local and Industry Media Outlets: Send the press release to local newspapers, industry publications, and online news platforms covering business news.
  • Business and Financial Bloggers: Reach out to bloggers, influencers, and analysts who may cover business news and provide commentary on your sale.
  • Online Press Release Distribution Services: Use reputable PR distribution services to reach a broader audience beyond your immediate market.

What should I do after sending out the press release?

  • Follow-Up: Contact key media contacts to confirm they received the release and offer any additional details or interviews.
  • Monitor Coverage: Track media coverage and online mentions to gauge the impact of your press release.
  • Engage with Feedback: Respond promptly to inquiries and feedback received from the press release to build relationships with media and interested parties.
HEY! LIKE US