Power Rising: Las Vegas’ Women Entertainment Executives

Jun 18, 2024

This article highlights five prominent women in Las Vegas’ entertainment sector, coming from multiple facets of the industry: talent booking, event planning, marketing, wedding planning, and running record labels. It details their career milestones, leadership approaches, and community engagement.

In 2024, we’ve seen a dramatic rise in high-profile female CEOs and billionaires, underscoring the increasing influence of women in business. The same trends are happening in Las Vegas, the epicenter of live entertainment. These executives command key roles across various sectors, some of which the average tourist doesn’t associate with Sin City: a talent booking agency, a destination management company, a ticket company, a record label, and a luxury wedding planning firm. Each of these women has not only excelled in her field but also upheld Las Vegas’ reputation as a top entertainment destination.

In the following profiles, we spotlight these dynamic leaders whose stories illuminate the skill and determination required to stand out in the most competitive entertainment landscape in the world.

Jill Schneider: Vice President of Sales, Hosts Global

With over two decades in the event and entertainment industry, Jill Schneider is a key figure in Las Vegas’ event planning scene. She once managed 50 shows and numerous attractions across nine Caesars Entertainment properties. Jill’s career today is built on a mix of business savvy and community service, especially through her work with Caesars’ HERO program and her leadership at Win-Win Charity, which connects entertainment with charitable causes.

Having served as a two-term president and longtime board member of Win-Win Charity, Jill has built strong connections between top entertainers and charitable organizations, enriching the community through entertainment. She brings exceptional value to events by blending entertainment with philanthropy in both profit and non-profit ventures.

Jill was inducted into the Nevada Woman’s Chamber of Commerce Hall of Fame and received the Governor’s Outstanding Service Recognition award. Her dedication to delivering top-notch hospitality is what drives her passion for creating successful events for prestigious companies worldwide.

Outside of event planning, Jill is a significant presence in Las Vegas’ philanthropic community, embodying the Win-Win “Love Serve Give” ethos every day.

Jenny Woldt: Managing Partner, 615 JJ Entertainment

Jenny Woldt runs her multiple enterprises from both Las Vegas and Nashville, leveraging her marketing and music background since 1983. With a B.A. in Advertising from California State University, Fullerton, she started in the LA club scene, designing flyers and band posters. This led her to become Art Director at Psychiatric Times and to take positions in Orange County ad agencies. She eventually launched her successful marketing firm, Splash Box Marketing, which became a multi-million dollar agency.

Now recognized as one of Inc. Magazine's "Top 250 Female Founders in 2024," and as "Woman Entrepreneur of the Year" by Great Companies, Jenny’s blend of creative and business skills is the foundation of 615 JJ Entertainment. This Sony/Orchard record label co-founded with Jimmy Maynes, manages both rising and legacy music acts and is expanding into film production and potential Las Vegas residencies. In her continuing journey of conquering the many facets of entertainment, Jenny has been appointed as a principal partner in a new film distribution company.

Beverly Yudof: Director of Marketing & Operations, Altus Entertainment

Beverly Yudof has been a dynamic presence in Las Vegas entertainment since she came from Southern California nearly 30 years ago. She began her Las Vegas career in the nightclub scene, where she developed her foundational skills in nightlife management. She went on to join Caesars Entertainment, quickly advancing to become the Regional Manager of Strategic Marketing. In this capacity, she played a pivotal role in orchestrating marketing strategies across all of Caesars' Las Vegas properties, significantly boosting marketing efficiencies and enhancing operational practices.

Now serving as the Director of Marketing and Operations at Altus Entertainment, Beverly has taken her vast experience from the casino floor and brought it to managing large shows and orchestrating collaborations with major client companies like IBM, Microsoft, Hyundai, GM, and the Super Bowl Host Committee. Her role leverages her extensive background in entertainment, sales, and nightlife. Holding certifications in executive leadership and marketing analytics from Cornell University, Beverly leads an operational team that spans multiple states and continents, skillfully navigating Altus — a relatively new company — to become a significant player in the world of talent booking.

Desi Wojtowicz: Founder, Desi Camille Weddings & Events

Desi Wojtowicz, the passionate founder of Desi Camille Weddings, brings over 25 years of hospitality experience to the elite world of Las Vegas wedding planning. Her career, deeply rooted in the Las Vegas' Food and Beverage sector, equipped her with invaluable insights into every nuance of event planning. Desi is known for her deep love of 'LOVE' and her zeal for creating unforgettable events.

Having studied hospitality at Michigan State University, Desi’s professional journey is highlighted by her role as the Director of Membership for WIPA (Wedding International Professionals Association) Las Vegas, where she has served for four years, strengthening her connections throughout the industry. Desi's approach is personable, believing that every connection can enrich the event planning experience.

An outgoing personality coupled with a network of trusted industry professionals allows Desi to offer her clients top-tier service, ensuring every event is not just executed flawlessly but comes with that special touch that has become her signature.

Michelle Sharples: Partner, Indigo

Originally from Kelowna, British Columbia, Michelle Sharples moved to Las Vegas in 1991 and has since become a significant figure in the city’s entertainment industry. With a degree in Hospitality from the British Columbia Institute of Technology, Michelle's career began at The House of Blues Foundation Room, followed by a notable seven-year stint at Cirque du Soleil. There, she was instrumental in developing key sales channels and a branding strategy that spurred the company’s growth.

In 2009, Michelle joined BASE Entertainment as Director of Sales, significantly expanding its reach in Las Vegas. By 2018, she co-founded Indigo, managing a diverse entertainment portfolio in Las Vegas, Los Angeles, and Atlantic City. Indigo specializes in fostering B2B relationships and providing exceptional service.

Michelle is also deeply involved in community service, with roles in the Las Vegas Hospitality Association and several other boards. Known for her commitment to service and her ability to forge lasting relationships, Michelle's personal and professional life is a testament to her dedication and impact in the hospitality and entertainment sectors.

Leadership at the Forefront

These five distinguished women have thrived in Las Vegas' entertainment sector by combining deep industry insight, strong community engagement, and adept leadership. Their stories of resilience, robust networking, and pursuit of excellence highlight the expertise and talent needed to shape Las Vegas as a hub of innovation and extraordinary entertainment.

This content is provided in partnership with Trending Ink and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of Trending Ink and do not necessarily reflect the views or policies of any other individual, organization, or entity.

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