Omiana integrates ingredient education directly into its clean beauty collection pages, giving customers real-time insights into ingredient safety, product care, and formulation transparency. The initiative combines shopping and learning to help consumers make informed, confident choices in clean, sensitive-skin makeup.
FOR IMMEDIATE RELEASE
Laguna Beach, CA — October 17, 2025 — In a continued effort to make clean beauty more transparent and accessible, Omiana has launched a new initiative that integrates ingredient-focused content directly into its product collection pages. The brand’s “Talc & Transparency” content series features educational resources including Talc in Makeup: Uses, Benefits, and Safety Concerns, Is Talc Bad for Skin?, and Does Makeup Expire? Each article helps customers make informed choices about what they put on their skin while they shop.
By embedding ingredient education within its Talc-Free Bronzer, Foundation for Sensitive Skin, and Talc-Free Blushcollections, Omiana combines clean beauty learning with product discovery, empowering customers to shop confidently and consciously.
Omiana’s approach brings ingredient education out of the fine print and into the customer experience. Each article explores relevant topics such as ingredient safety, clean alternatives, and how to extend product shelf life.
“Transparency builds trust,” said Miche Klammer, Managing Director of Omiana. “We wanted to give customers useful, unbiased information right where they make decisions about what’s best for their skin. By connecting education with our shopping experience, we’re helping people understand their options in a clear, empowering way.”
1. Talc in Makeup: Uses, Benefits, and Safety Concerns
Explores how talc functions in cosmetics, its oil-absorbing benefits, and ongoing safety discussions. Omiana offers a balanced perspective, outlining both the science and the sensitivities while highlighting gentle, talc-free alternatives such as rice powder, silica, and kaolin clay.
2. Is Talc Bad for Skin? Safety, Controversies, and Alternatives
Examines whether talc is appropriate for sensitive or reactive skin and why many consumers now prefer talc-free formulations. The piece emphasizes Omiana’s approach of offering both talc-free and traditional mineral options so customers can choose what works best for them.
3. Does Makeup Expire? How to Tell When It’s Time to Toss Your Products
Goes beyond ingredients to help consumers understand product freshness and safety. The article explains how to identify expired makeup, interpret PAO symbols, and maintain proper hygiene, especially for those with sensitive skin.
Integrating educational content within Omiana’s product collections enhances the customer experience while demonstrating the brand’s ongoing commitment to transparency. By combining product discovery with ingredient insight, Omiana helps consumers understand what’s in their makeup and why ingredient choices matter. This approach builds trust, encourages engagement, and strengthens Omiana’s leadership in ingredient transparency for clean beauty enthusiasts seeking clarity and confidence.
“We’ve always believed clean beauty should start with clear information,” said Miche Klammer, Managing Director of Omiana. “By blending ingredient education into our collections, we’re making it easier for customers to feel confident about what they’re buying and why it fits their needs.”
Omiana’s “Mission: Omission™” philosophy continues to guide its product development and customer education. The brand formulates both with and without ingredients like talc, titanium dioxide, and mica, acknowledging that informed customers deserve real options.
Each collection page now serves as both a shopping destination and a learning hub, helping visitors explore clean beauty with confidence and clarity.
Explore Omiana’s integrated ingredient education collections and read the full Talc & Transparency Series:
Omiana is a family-owned clean beauty brand specializing in ingredient-transparent makeup and skincare. Founded on the belief that beauty should empower rather than compromise, Omiana offers products crafted for sensitive and reactive skin, with options both with and without ingredients like talc, titanium dioxide, and mica. All Omiana products are cruelty-free, with many also vegan, and made with care for those seeking honest, conscious beauty.
Press Contact:
Omiana Media
(888) 266-4262
