Empower Rental Group (ERG) has appointed Guy Williams as its new CEO and is expanding with three new facilities and a larger headquarters in Franklin, Tennessee. The move strengthens ERG’s position as one of the Southeast’s fastest-growing equipment rental companies.
FOR IMMEDIATE RELEASE
Empower Rental Group (ERG), a prominent leader in equipment rental, today announced the appointment of Guy Williams as its new CEO, aligning with the company’s aggressive growth strategy across the Southeast.
A New Chapter for ERG
Franklin, TN - August 27, 2025 - Empower Rental Group (ERG) has appointed Guy Williams as CEO, ushering in a new era of leadership and opportunity. Williams brings deep industry expertise from senior roles at Direct Scaffold Supply, Form Tech Concrete Forms, and United Rentals—equipping him to guide ERG’s next chapter of success.
Unlocking Southeast Growth Through Strategic Expansion
Alongside this executive transition, ERG is significantly enhancing its presence with three new facilities:
Midway / Tallahassee, FL - A brand-new location opening soon to better serve North Florida’s contractors.
Belleview, FL - A modern facility launching in Q4, featuring expanded fleet and customer support infrastructure.
Memphis, TN - Opening in September, this upgraded site will accommodate growing demand with expanded operational space.
In tandem with these expansions, ERG is relocating its corporate support center to a larger headquarters at 4057 Rural Plains Circle, Franklin, TN. This new facility will support corporate, conference, and training functions, reflecting ERG’s long-term commitment to regional growth.
Strengthening Brand and Services with the ERG Advantage
As a network of locally-rooted, family-operated rental providers, ERG delivers trusted customer care, while its strategic scale enables broader capabilities and expanded equipment access. ERG’s enhanced footprint combines national strength with the familiarity of local service—effectively blending the best of both worlds.
About Empower Rental Group
Empower Rental Group (ERG) is a leading equipment rental provider operating across the Southeast. With a focus on customer-first service, ERG supports contractors of all sizes through its extensive fleet and recently expanded network. The company’s latest leadership appointment and facility rollouts underscore its trajectory toward becoming a dominant force in the regional equipment rental market.
Media Contact:
Mandy Robertson
Marketing Coordinator, Empower Rental Group
