Multimedia Content Marketing: How Quebec Dentists Are Improving Their SERP Rank

The truth is that on any given day, someone’s kid has chipped their tooth on the jungle gym, someone has just discovered a new cavity when they sipped on their piping hot morning coffee, and someone else’s partner has just told them they are stress-grinding their teeth at night.

So with all these dental emergencies happening, why aren’t more people walking in your door? The answer is probably because you’re not ranking on search engine results pages, or SERPs.

So, how can you achieve that?

Thankfully, digital marketing agencies like Ibex Media can help you to capitalize on the large demographic of individuals, couples and families who are seeking a new dentist in the city on any given day by enhancing your online visibility through comprehensive multimedia content campaigns.

How Are New Patients Most Likely To Find You?

As numerous recent market studies have showcased, the number one way that prospective new patients for your clinic are going to be searching for their new dentist is through online search engines like Google, typically using terms like “dentist near me” or “best dentist in Quebec City”.

What this means is that without a good visibility strategy, your clinic may never get a look in with new patients if you are ranked 30th or 88th out of local dentists on the SERPs of the major engines.

Why Hyper-Local Content Marketing Services Matter

This is why hyper-local targeting is a must. And one of the most proven ways to achieve this is through the creation and distribution of engaging content that will resonate with the specific community your clinic serves. This includes things like blogs, videos, podcasts and infographics, which will be designed to position your clinic as an authoritative and trustworthy source in your field.

By publishing content on a number of high-authority platforms, including major news outlets and industry-specific sites, you can significantly boost your online presence and your SERP ranking; in most cases, to a front-page position.

Plus, by creating this type of content, you can both improve these search engine rankings and build trust among potential patients.

Why You Should Opt For A Proven Agency

If your clinic doesn’t have an in-house marketing team, and you have enough trouble just managing your own website, thankfully, there are some amazing agencies out there who can help.

However, you need to make sure you pick one with a proven track record.

You should look for an agency that is focused on:

• helping you reach buyers that are searching for the products and services you have to offer right now;
• giving you long-term and sustainable traffic growth with initial exposure coming within 30 days;
• establishing your business in key areas the competition overlooks with a tailored done-for-you method;
• and improving your online reputation, further increasing sales.

You also want an agency that is transparent about their results. For instance, Ibex Media has a wealth of success stories and case studies on their website, including one medical devices company that increased their web traffic by approximately 20,000% within just three months of working with them.

How Do More Clicks Turn Into More Patients?

If you’re in the business of healthy teeth, not SEO, you may not be sure how simply increasing your internet traffic will actually lead to more patients in your dentist’s chair. However, as a representative for Ibex Media explained, in real terms the above increase in traffic took that company from approximately $48,000 in sales per month to $735,000 in sales per month; a vast $8,300,000 yearly increase. 

If your clinic is interested in enhancing your online visibility and attracting more patients, Ibex Media is always happy to talk to you about their services... and that's the tooth!