Want to get your brand on MSN? This guide reveals essential requirements: company-named headlines under 150 characters, newsworthy content tied to industry trends, and professional formatting.
Publishing your brand's content on MSN gives you visibility across Microsoft's ecosystem, including Bing Search, Bing News, and potentially Yahoo. Without proper guidelines, creating MSN-worthy content becomes challenging.
Through , brands can position their content for publication on this high-authority platform. Your success depends on understanding MSN's specific content requirements.
MSN headlines must include your company name and summarize the key announcement clearly and concisely. Effective headlines should stay under 150 characters and avoid promotional language. For example, "ABC Tech Launches AI Platform, Boosting Small Business Productivity by 35%" works because it includes the company name, the announcement, and measurable impact.
Headlines that read as generic ("5 Ways to Improve Your Business") or too promotional ("Revolutionary New Product Will Change Everything!") face rejection. Maintain a professional tone while communicating news value.
MSN requires content to keep a neutral, professional tone throughout. Avoid sales-driven language and focus on reporting facts objectively. The structure should follow traditional news article format with:
Content that sounds like a sales pitch will likely face rejection, regardless of how well it's structured.
Structure your MSN content like a traditional news article. Start with the most important information (who, what, when, where, why), then add supporting details, quotes, and context. This approach ensures readers get critical information immediately.
Keep paragraphs concise and focused, with proper paragraph breaks for readability. MSN specifically checks for proper formatting - content without paragraph breaks may be rejected.
Even for local businesses, MSN requires content to show relevance beyond your immediate market. A local business announcement must link to broader industry trends or national conversations for approval.
Instead of announcing 'Smith Plumbing Opens New Office in Springfield,' present it as 'Smith Plumbing Expands Green Plumbing Services Across Illinois, Meeting Rising National Demand for Sustainable Home Solutions.'
When writing your content, ask: 'How does this news reflect or contribute to larger industry movements?' This approach can transform a routine announcement into MSN-worthy content.
Technology integration effectively demonstrates broader relevance. MSN prefers content that shows how businesses are implementing:
A law firm using AI-powered contract analysis, for instance, could focus on how this technology is transforming the legal services industry-wide, not just within their practice.
Environmental, Social, and Governance (ESG) initiatives matter to MSN. Content highlighting sustainability efforts, social responsibility programs, or governance improvements performs well because these topics have broader societal relevance.
Include quantifiable impact metrics: 'ABC Manufacturing Reduces Carbon Footprint by 40% Through New Solar Installation, Contributing to Industry-Wide Emissions Goals.'
Product launch announcements work well for MSN when they show a measurable impact on your industry or market. Focus on how your new product addresses industry challenges, uses emerging technologies, or sets new standards.
Strong product launch content includes:
Skip generic terms ('best,' 'revolutionary') without proof. Instead, provide specific data points that support your claims.
Partnerships, mergers, and acquisitions make excellent MSN content when framed correctly. These announcements should show how the collaboration drives industry evolution.
Rather than simply announcing a partnership, explain how it creates new capabilities, expands market reach, or speeds up innovation in ways that reflect broader industry shifts.
Service expansion announcements succeed on MSN when they show positive community impact or address known market gaps. Focus on how your expanded services fulfill broader needs or solve industry-wide problems.
For example, a healthcare provider expanding telehealth services could focus on the growing national demand for remote healthcare access, particularly in underserved communities. Include statistics about healthcare accessibility challenges and how your expansion addresses these broader issues.
MSN has strict technical requirements for media elements and links. Failing these standards results in immediate rejection. Key requirements include:
Content with broken embeds, missing media, or dead links faces rejection. MSN users expect to view all content directly on the platform without clicking through to external sites.
MSN requires specific formatting for readability:
Poorly formatted content with long text blocks or encoding errors frustrates readers and performs poorly.
MSN prohibits certain content categories. Content related to these topics faces automatic rejection:
Verify your content meets these guidelines before submission. Even technically well-structured content that violates these policies will be rejected.
While AI tools can help with content creation, MSN watches for low-quality AI-generated content. Generic AI output can get your brand banned. Common AI content issues that trigger rejection include:
If you use AI tools, thoroughly fact-check all content, edit for accuracy, and remove AI patterns. The final content should read as if written by a human expert who knows your industry well.
Publishing on MSN offers visibility advantages beyond the MSN platform. Your content appears across Microsoft's ecosystem, including Bing Search, Bing News, Yahoo, and potentially the Edge browser and Windows desktop.
This wide reach makes MSN a powerful channel for building brand awareness and establishing thought leadership. By following these guidelines and creating high-quality, relevant content, your brand can use MSN as a strategic distribution channel.
AmpiFire's MSN distribution add-on simplifies getting your content published on MSN.com, helping brands connect with Microsoft's audience without handling the complex submission process themselves.
