Marketing in Healthcare: Why Multi-Channel Strategies Beat Single-Platform Focus

If you're a dentist or dental clinic manager, often are you sitting in your dental office at 7 PM, scrolling through your competitor's Google reviews while wondering why they have 200+ five-star ratings and you're stuck at 30? Their website looks decent, but not amazing – so what gives?

Well, they're probably not just sitting around waiting for patients to find them. They're using content marketing to show up everywhere patients look for dental info, from YouTube videos to news articles about the latest treatments.

According to data from Semji, 53% of all traffic still comes from organic searches. And with AI tools now being used for research, you need more than just a website to get found, or recommended as a top option. Here's why...

The problem with only focusing on your website

Most dental practices make the same mistakes when trying to get new patients, often without knowing how much money they're losing. These common errors can include the following:

• Only focusing on their website while patients research across multiple platforms
• Missing chances to build trust by not showing up on trusted sites
• Not creating detailed content about specific treatments
• Skipping video or audio, which is huge for engagement

Multi-channel content actually works

The hard truth? Most successful dental practices now show up everywhere patients spend time researching treatments. This works because it meets patients at different stages – from just starting to research through to picking a dentist.

News articles and blog posts lets dental providers act as educators, go deep on specific treatments, describe procedures, and share real patient stories, helping them become the go-to expert in their geographical area. And video content works alongside this – supercharging visibility for a dental clinic.

How can you get help to scale up?

Some agencies now handle everything from research to getting content published on trusted platforms. These services help you show up where competitors might have missed opportunities, creating multiple ways for patients to find your services.

There are already a ton of case studies showing just how effective it can be. For example, one medical device company increased website traffic by around 20,000%, boosting monthly sales from $48,000 to $735,000!

Want to expand your practice's online presence? 

Companies like Ibex Media offer done-for-you content marketing strategies designed specifically for dental practices!