Marketer Takes On ‘Problematic’ Zero-Click Searches With New Content Strategy

Businesses and marketers globally are expressing concerns over AI-driven disruptions to online search tools, with zero-click searches now estimated to comprise nearly 60% of all queries performed on Google. Amid this development, Clipper Ship Marketing hopes to offer support to those whose online rankings have been decimated overnight using an obscure yet effective strategy.

Debra Hilton, long-time marketer and Clipper Ship Marketing founder, observed the direction Google and AI companies are heading and sought an alternative to traditional SEO, whose effectiveness is now being questioned due to zero-click searches.

"Right now, we're seeing two-thirds of searches ending without clicks, so the strategies that marketers and SEO specialists have perfected over the past decade no longer work," Ms. Hilton said. "All is not lost though, because we've found a little-known but effective way to stay relevant despite this problematic trend."

Through an in-house-developed service called Visibility Booster, she provides small businesses with a way to be featured by high-authority websites and publications, which Ms. Hilton describes as paramount to being included in AI responses. “This approach is tantamount to getting endorsements from trusted sources,” she explained. "If you want AI to link to content associated with your brand, you need to utilize existing authoritative platforms."

"Visibility Booster is how businesses can apply this concept in the real world," she added.

Beginning with content creation, Visibility Booster makes use of specialized software that can repurpose text into different types of branded assets, including audio and video. This allows Clipper Ship Marketing to vastly expand its distribution to include video and audio-sharing websites.

Because each piece of content is published not as an ad but as an organic placement, it ranks naturally on both SERPs and AI answer engines as part of responses. Ms. Hilton added that this “endorsement” makes the content more trustworthy despite the obvious branding—something that is difficult to achieve with traditional advertising or content tagged as “sponsored.”

Clipper Ship Marketing is currently assisting small businesses and professionals whose rankings were impacted by Google's disruptive updates and who are now being ignored by AI answer engines.

Those who want to know more about Visibility Booster may schedule a consult with Ms. Hilton directly through https://debrahilton.com