Steven Brough trading as LOCALTACTIC notes that when it comes to online marketing in Christchurch, the big question is why it is it not surprising that small businesses in the suburb and surrounding suburbs from where they are based have very poor visibility.
Online Marketing Agency LOCALTACTIC Challenges Old-School Marketing Results for Business Reach and ROI in 2020.
Steven Brough trading as LOCALTACTIC notes that when it comes to online marketing in Christchurch, it is surprising that businesses in the suburb and surrounding suburbs from where they are based have very poor visibility even though they have had a digital marketing service working for them for several years.
Steven has been around the online marketing world and knows about SEO and digital marketing. He does it all of the time himself, but there comes a time, as he observes, when you have to ask, “Am I getting enough eyeballs to my content and just how many of them are targeted visitors looking to buy?”.
If you wondered why you can’t compete against those businesses who are always at the top of the search results, it’s usually because they are paying a lot of money to be there. Google has no other choice but to show them because it is subject to the old antiquated ways that everyone has been using for years.
All it takes is for one company to come along and tell Google what it wants to hear, and things will change quite dramatically. LOCALTACTIC campaigns do just that. All of a sudden Google hears from dozens of highly regarded places over the Internet that your company, in xxx street, xxx suburb, xxx city, xxx country does such ’n such. Immediately it knows what to deliver when people search for those terms.
So, Google finds an article on an international website and the contact details on the page point to your business in your suburb. All the credit for that media placement goes directly to your business, and it doesn’t matter where it is in the world.
These days people say you have to be everywhere, but what does this mean exactly?
First you need a blog and lots of visitors looking at your content; once you have been getting lots of shares and comments about your articles…
Then you need to create a YouTube channel and get a few thousand subscribers. Once you crush that…
The third thing you need to do is get on Facebook and get a few thousand followers and likes etc. Once you have crushed that you need to get your business on LinkedIn and build a following by regularly creating content and building an audience…
Then you move onto the next initiative and then the next and so forth. Have you any idea how long that will take, and how much money it would cost if you outsourced it?
They say you have to be everywhere, in all the places mentioned above, including Podcast directories, SlideShare and other slideshow directories, Vimeo, and the list goes on.
Even if you do all this, what you will end up with is hundreds or thousands of pieces of content about random things to do with your niche.
How do you get one message out to your audience from all these places at once and how do you customise that message, so it delivers real impact to your target audience? How do you make sure Google sees that all of these are related and how do you get Google to put it in front of your audience in an urgent manner? After all, if you have something important to say, you want it out there when it is current rather than wait and hope that Google will be able to tie it all together for you.
If you need an actual Online Marketing Consultant in Christchurch that can test your current visibility status, and then design a set of campaigns that gets you ultimate visibility for any search term in any suburb in Christchurch, contact Steven Brough at LOCALTACTIC. We can help. https://linkedin.com/company/localtactic
