Email marketing has the best ROI of any marketing channel. Learn how to optimize your email marketing strategy in the new report from Crucial Constructs!
Read this new report to find out what email marketing software is right for you - Crucial Constructs, a digital marketing resource site, has released a report on email marketing software. In addition to email marketing resources, the company hosts a wide variety of educational materials for aspiring marketers, small business owners, and SEO professionals.
Go to https://crucialconstructs.com/whats-the-best-email-marketing-software to learn more.
The recently released report discusses the importance of email marketing and informs you of the pros and cons of several email marketing platforms and strategies.
The report's author, Ashley Wells, opens the report with an anecdote about building the Crucial Constructs email list. Initially, the company used a simple system. When subscribers opted into the email list, they would only receive emails that were sent manually.
After the list surpassed 50,000 subscribers, the process was automated to include welcome emails and other pre-written messages.
The author goes on to discuss her preferred email marketing software. Ultimately, she recommends that you use MailChimp or Aweber due to their user-friendly interface and automation systems.
As both platforms have a long history of widespread use, you can access extensive libraries of resources and tutorials for both platforms. When you scale your email list beyond 50,000 to 100,000 users, Wells recommends that you switch to a more sophisticated software solution, such as Infusionsoft or Ontraport.
However, you are warned that Infusionsoft and Ontraport are less user-friendly and require more resources than simpler alternatives. For the Crucial Constructs email list, several full-time employees are dedicated to managing Infusionsoft implementation.
The final section of the report details the importance of email marketing. With an average ROI of 4200%, you can expect a 1$ investment in email marketing to yield $42. You are encouraged to build your own email list to build trust and stay connected with your customers.
The author summarizes the report with her statement: “Email marketing consistently delivers a better ROI than any other marketing channel. But if you don’t have the right infrastructure in place to handle your email marketing, you’re not going to be able to reach your subscribers to encourage engagement, build those important relationships, generate more leads, and increase sales.”
Get email marketing tips from a successful online entrepreneur - visit https://crucialconstructs.com/whats-the-best-email-marketing-software to learn how email marketing can help you grow your business!
