Inbound Marketing For SaaS: PPC Management For LinkedIn & Google Lead Generation

May 31, 2023

Looking to promote your SaaS business with the most effective digital marketing and PPC techniques available? 120/80 can help.

When marketing software, there are many factors to consider. Where does your target market spend time online? What is your average customer like on a personal level? Even factors as obscure as what time of day you choose to launch a marketing campaign can have a tangible impact on your lead generation capabilities.

The complexity of the modern marketing landscape is exactly why the 120/80 marketing firm was established. Their firm can guide you through the process of establishing a robust inbound marketing strategy using the best CRM platforms available.

To connect with their team and learn more, visit

When you partner with 120/80 for your PPC needs, you will be able to access end-to-end digital marketing automation services to promote your business across many high-traffic channels. 120/80 can promote content on Microsoft, Google, YouTube, LinkedIn, and Quora, providing you with a degree of freedom when choosing where and how front-facing promotional material will appear.

This PPC service can also be used in the retargeting process, intended to help reconnect with leads who previously visited your web content, but did not convert. Through optimization strategies, the service can appeal more specifically to those individuals to boost the chances of conversion.

Other automation options available in this package include the ability to create AI-assisted A/B content intended to pull in existing leads, rather than draw in new ones. Through dynamic name insertion and data analysis, this service can build many different landing pages designed to appeal to every visitor on an individual level.

120/80 conducts data collection ahead of each campaign to determine the most effective strategies for every target market. The firm allows for the close monitoring of ad spend and click-through rates for each campaign, creating a full picture of the effectiveness of your promotional content across all platforms.

These methods have been tested by an initial client group, many of whom reported substantial increases in their month-over-month acquisition rates. Case studies regarding the effectiveness of the 120/80 program are available on their website, alongside industry-specific data and testimonials.

When you sign on with 120/80, you are getting more than a plan for your inbound marketing strategy. You are getting a guiding hand that will be there to continuously strategize with you, adjust to changes in the market, and remain competitive even in highly contested market sectors.

120/80 is a platinum HubSpot partner, with the expertise and dynamic strategic abilities to stay on top of an ever-shifting market landscape. They can connect their clients with CRM and automation solutions to meet their marketing needs.

For more information or to book a discovery call, visit

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