Nano Hearing Aids (888-310-NANO), providers of FDA-registered over-the-counter (OTC) hearing devices, announces the release of its Bluetooth-enabled RIC model, the Audacity RIC, now eligible for HSA/FSA funds and marking a key step in high-performance, self-managed hearing technology accessibility.
As demand for personalized, app-connected hearing devices among tech-savvy consumers grows, so too does the OTC hearing aid market. Nano Hearing Aids is contributing to this shift in demand with its new Bluetooth-enabled Receiver-in-Canal (RIC) device, the Audacity RIC, now eligible for Health Savings Account (HSA) and Flexible Spending Account (FSA) purchases. This model blends premium technology with financial accessibility, signaling a next step in consumer-driven hearing solutions.
“We know today’s consumers want both performance and value,” says Dan Thomas, Vice-President of Operations. “With the Audacity RIC, users can access premium features through a self-directed solution that’s also eligible for pre-tax HSA and FSA purchases.”
A report from Grand View Research states the global OTC hearing aids market is expected to grow at a CAGR of 6.60% from 2023 to 2030. The study attributes this growth to the affordability of OTC devices and the increasing demand for technologically advanced products, including those with app connectivity. In addition, IRS Publication 502 states the cost of hearing aids - including batteries, repairs, and maintenance - qualifies as a deductible medical expense. By aligning advanced OTC hearing aids with HSA/FSA eligibility, manufacturers like Nano are helping consumers reduce out-of-pocket healthcare costs while gaining access to advanced, FDA-registered hearing solutions offering remarkable sound quality.
With Bluetooth streaming functionality, Nano’s Audacity RIC hearing aids allow users to take phone calls and listen to music directly through their hearing devices. This seamless integration enhances day-to-day convenience while supporting clearer sound quality and more immersive audio.
Through Nano’s companion mobile app, users can personalize their hearing experience by adjusting volume, switching between multiple listening programs, and customizing sound settings to suit various environments. This level of control empowers individuals to fine-tune their devices for optimal performance without a visit to the audiologist or in-person adjustments.
Growing evidence shows that consumers aged 18 and over with mild to moderate hearing loss are gravitating toward OTC, Bluetooth-enabled hearing aids for their ease of use, affordability, and the ability to control settings directly through a mobile app.
The Audacity RIC responds to these evolving expectations, offering discreet, behind-the-ear comfort and performance through directional microphones, background noise reduction, and feedback management. Its Receiver-in-Canal design delivers a more natural sound experience, with less occlusion and improved clarity. With up to 17 hours of listening time per charge and a compact magnetic charging case that provides two additional recharges, this model supports continuous daily use, whether users are working, socializing, or streaming audio.
As events of the recent past resulted in more consumers managing their health needs independently, HSA-compliant innovations like Nano’s new RIC model meet the demand for accessibility, autonomy, and affordability in hearing support.
Nano Hearing Aids offers a full range of feature-rich, cost-effective OTC hearing aids with prices starting at just $297. Named a Top ENT Solutions Provider in 2023, Nano continues to prioritize innovation and customer-first service. The company offers 24/7 support, flexible insurance plans, and a 45-day money-back guarantee.
More information is available at https://nanohearingaids.com/products/nano-audacity-ric
