How To Use AI In Creating & Scaling Highly Personalized Email Campaigns

Is email marketing still worth it? Does it still work? It does sound dead, doesn't it, considering there's zero media attention on the humble email.

But that's not what the stats say. For example, Shopify's research found that, in 2024, email users reached 4.48 billion globally, and this figure is expected to increase further based on predictions. The same study said that 87% of marketing experts believe email marketing "is critical" to their strategies.

So why are your emails not getting traction with your recipients? The key is personalization, and Business Startup Support has the perfect guide to tailor your correspondence to the needs of your audience at scale through the power of AI. Access it now at https://businessstartupsupport.com/ai-improves-email-marketing-with-personalization-techniques/

Non-Generic AI Emails

While statistics favor the continued use of email, individual experiences by business owners and marketers vary. Because you're reading this, you can probably relate, as you've noticed that email blasts are losing their ability to elicit a response. "Today’s consumers are inundated with messages, making it crucial for your emails to stand out," Business Startup Support said in its article.

So what, then, is the better approach?

The key, according to Business Startup Support, is personalization by leveraging customer data to tailor an email based on factors such as demographic data and purchase history.

And if you lack tech skills, you don't have to worry. Through AI, creating tailored emails is no longer as time- and resource-intensive as it used to be, because it can sift through volumes of business data and craft the ideal email with a single prompt.

Ready to Get Started?

The second half of Business Startup Support's article is all about brass tacks, walking you through the steps needed to integrate AI into your email strategy. It touches on the prerequisites to creating a personalized campaign, such as assessing your current email strategy and choosing the right AI tool for the level of personalization you need.

Also covered are specific strategies and applications of AI, for instance, how you can use it to identify high-value customers and perform A/B testing for email optimization.

The latter section focuses on tempering expectations, as results may not come instantly and strategies may need to be adjusted. "Quality engagement doesn’t come instantly; it evolves," it wrote. "As you invest in AI-driven personalization, aligning your expectations with strategic goals is vital for building a successful marketing approach."

So, while AI can expedite your creation of personalized campaigns, it's not a silver bullet, and your creativity will remain key in keeping your emails worth clicking.

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The article mentioned is just one of the latest in a series published by Business Startup Support for aspiring entrepreneurs and more established business owners seeking growth. If you find it enjoyable, consider signing up for its Moonshot Premium Newsletter. Doing so will grant you access to exclusive content you won't find just by Googling.

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