How To Make Great Deals: Top 5 Negotiation Strategies CFOs & CEOs Should Know

When you're running a business, negotiation isn’t just something you do — it’s something you live. Whether you're securing a new contract, navigating a boardroom disagreement, or closing a high-stakes deal, how you negotiate can make or break the outcome.

That’s why Paraic Bergin has just released a brand new guide tailored specifically for leaders like you: 5 Business Negotiation Strategies Every CEO Should Know

This free online resource from a leading business turnaround expert is packed with real-world strategies to help senior executives not only negotiate better deals, but build lasting business relationships along the way.

Why Negotiation Skills Matter More Than Ever

Still think negotiation is a soft skill? Think again.

According to the Chartered Institute of Procurement & Supply (CIPS), 80% of professionals say strong negotiation skills lead to better value and longer-term partnerships. In today’s high-pressure business climate, that kind of impact isn’t just valuable — it’s essential.

Whether you're a CEO, CFO, managing director, or senior decision-maker, your ability to negotiate strategically can shape your company’s direction, protect margins, and unlock new opportunities.

What’s Inside the Guide?

Paraic Bergin's guide doesn’t just skim the surface. It dives deep into five fundamental strategies that every leader should have in their toolkit.

You’ll learn how to:

• Prepare thoroughly (and why most people don’t do it well)
• Establish connections and understand your counterpart’s goals — not just your own
• Build trust quickly, even during tense discussions and conflict
• Communicate clearly and listen actively
• Reach win-win outcomes that go beyond the short-term

These aren’t theories from a textbook. They’re tried-and-tested insights drawn from Paraic Bergin’s 30+ years of global consulting experience, helping business leaders restructure, grow, and negotiate their way through complex challenges.

“Negotiation is more than just a business skill — it’s a leadership imperative,” says Paraic. “Whether you're finalising a multi-million-pound deal or resolving internal disagreements, how you negotiate can shape the future of your business.”

Real Results from Real Leaders

One client, Kieran Callaghan, CEO of Callaghan Electrical, shared how working with Paraic completely changed his approach:

“Paraic started a transformation in me that I never expected — in the way I think about business, think about life, and how to have a solution-based focus.”

That’s the power of thinking differently. And that’s exactly what this guide helps you do.

Ready to Level Up?

If you’re serious about becoming a sharper, more strategic negotiator, don’t miss this guide from Paraic Bergin. It’s quick to read, free to access, and packed with insights that could reshape how you lead.

Read the guide now to learn how to drive better results at the table — and beyond.