How To Fix Poor Brand Perception Through Authenticity & Consistency; 2023 Guide

Jul 19, 2023

London : Los Angeles (LO:LA) is a leading marketing agency that knows all about brand positioning – and with this guide, you can transform your reputation!

Authentic storytelling is one of the most important elements of a strong marketing campaign in today’s business landscape. With the help of London : Los Angeles, you can grow your brand, build stronger relationships, and ultimately drive more sales!

Visit for more info!

They've written a full guide covering six important aspects of brand strategy that can be used by startups, entrepreneurs, and established businesses to engage with their customers more effectively.

Research shows that 88% of consumers now cite authenticity as the number one factor in their relationship with brands. However, many businesses struggle to build an authentic brand that resonates with target audiences.

As such, LO:LA provides a roadmap for tackling this challenge by starting with an audit of negative perceptions and determining root causes. This allows you to address issues from the ground up when creating branding strategies. The focus is on understanding audience needs and then building consistent messaging that fulfills those across channels.

A key emphasis is on social media engagement with customers. The guide stresses responding to feedback and critiques, not just positive comments - which can foster transparency and shows audiences the company is listening.

Regular monitoring of brand perception is another critical component. By tracking changes over time, you can make necessary messaging adjustments while staying true to your core identity. Consistency is key, but adapting to audience wants is equally important.

The team notes that taking an audience-centric approach is critical for authenticity, and messaging must evolve to meet changing consumer demands and perceptions. By providing a roadmap focused on understanding audiences, consistent engagement, and adapting over time, LO:LA believes you can build strong, transparent relationships between your brand and customers.

A spokesperson states: "Remember, building positive brand perception takes time and effort. Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception."

Anyone wanting to establish a strong brand can work with the agency and use their brand-in-a-box service, which is suitable for companies across all fields.

Does that sound like something you'd like? Talk to LO:LA today to see how they can help you achieve your business goals!

Go to for all the details you need!

Web Analytics