Webinars remain one of the most effective tools for lead generation, but hidden platform fees and clunky setups often get in the way. Here’s how to host high-quality webinars without the usual limitations—and what to look for when choosing a provider.
It happens all the time: you sign up for a video conferencing plan, only to find that webinar features cost extra. Want to host a live event? That's another tier. Need registration tools? Premium add-on. Suddenly, what seemed affordable is anything but.
If your business relies on webinars to engage leads or onboard clients, those hidden costs can add up fast. Fortunately, there's a shift happening—one that makes professional webinar hosting more accessible (and predictable) for teams of any size.
According to recent data, 95% of businesses say webinars are crucial to their marketing strategy, and 73% of B2B companies rely on them to generate high-quality leads. Educational webinars remain the most popular format, with most marketers using them for lead gen (76%) and customer nurturing (60%).
But content is only part of the equation. The tools you use—and what they don't charge you for—can impact how often and effectively you run these events.
If you're choosing a webinar platform this year, here are some key things to prioritize:
And here's something surprising: sending a reminder email the day of the webinar boosts attendance by 20%, and nearly half of the views come from recordings within 10 days post-event. Hosting a webinar isn't just a one-and-done deal—it's an asset that keeps working after it ends.
Companies like AONMeetings, a browser-based video conferencing provider, are part of a growing trend toward all-in-one webinar platforms that don't nickel-and-dime users. Their plans start at $3.99 per user per month and include webinar tools like Q&A, chat polls, audience muting, monetization, and HIPAA-compliant security—all without the hidden add-ons.
According to studies, 9 AM is the golden hour for webinar attendance, while 67% of viewers say the presenter's energy is the #1 engagement factor. Want more participation? Prioritize passionate delivery and an easy sign-up process—complex forms are one of the biggest conversion killers.
If you're exploring options to simplify webinar delivery and reduce surprise costs, platforms like AONMeetings may be worth a closer look.