How To Boost Form Submissions From A Website: The Power Of Multimedia Content
Content marketing goes well beyond boosting online visibility; it also plays an important role in generating interest and encouraging potential clients to seek more information.
The Power Of Content Marketing
Getting people to discover and visit your website is only half the battle. Once they arrive, you want them to purchase something or, at the very least, submit an inquiry form. That’s why content marketing is such a powerful tool: it not only makes your business more visible, it can also make potential clients interested enough to seek more information.
Adopting A Multichannel Approach
The most effective way to make content more visible is to create and publish in a variety of formats and on popular websites, explains New Jersey-based agency MORE Associates. Of course, that can be a difficult task for many small businesses, which is why the company developed a unique ‘done-for-you’ solution.
“At the heart of our service is our proprietary Create, Repurpose, and Distribute model,” a company representative explained. “Our team creates high-quality original content, that we then repurpose across multiple formats. By publishing on an extensive network of 300+ high-authority website, we create a level of organic visibility that even Google can’t ignore.”
How Is Your Website Performing?
Website bounce rate refers to the percentage of visitors who leave your website after viewing only one page, and it’s used to gauge the level of client interest, as well as the performance of your website itself. Similarly, website inquiry forms are a useful way to assess how interested clients are, as well as to capture that interest with a firm inquiry.
For example, if you see that several hundred people are visiting your website each day, but you’re receiving few or no inquiry form submissions, you know something isn’t right. Publishing content on high-traffic websites acts as a warm-up before people visit your website, increasing the chance they’ll seek more information, MORE Associates explains.
Frequency Is Key
In addition to distributing across multiple channels, you also need to be publishing content regularly, a factor that many smaller businesses don’t understand. After all, building visibility and generating interest is a marathon, not a sprint.
