How One Marketer Is Helping Home Care Agencies Stand Out Using Content Marketing

With a rapidly aging population, the home care industry is almost guaranteed to still be around for the next couple of decades, but the good news might not be shared by individual agencies.

The low barriers to entry are opening the sector to a deluge of new entrants, and the changing rules in the online space are rendering traditional marketing approaches obsolete.

These challenges are what prompted AmpiCare, a tech-forward digital marketing agency, to look beyond what marketing approaches businesses use today to find something overlooked. Find out more about its approach at https://ampicare.com/

State of Home Care

The home care sector is on a roll and is expected to remain on an upward trajectory for the remainder of this decade, and possibly beyond.

But with growth comes fresh challenges in the form of increasing competition, such as from more well-funded operations with access to savvier marketers with better tech know-how, which puts smaller players at a disadvantage.

AmpiCare, however, said that the sector's reliance on traditional methods of marketing is what prompted its team to develop something completely different. "What we found in our product development is that everyone's doing the same type of marketing, so we decided not to play a losing game," a spokesperson said. "What we came up with keeps SERPs like Google happy, but is literally unknown to anyone outside our team."

"That will be your advantage," they added.

Leveraging High-Authority Platforms

AmpiCare’s service uses a novel approach that combines expert-written original content with automated repurposing and distribution. This is what will enable your home care agency to generate a variety of content formats from a single campaign, including blogs, podcasts, slideshow presentations, infographics, and viral-ready short videos.

Unlike traditional SEO, which can take months or even years to produce noticeable results, AmpiCare’s service has been shown to deliver faster, more measurable improvements in search engine rankings. By publishing original content on well-established, high-traffic websites trusted by search engines, this method drives more organic traffic to the content you put out--and then to your website.

You can access a more in-depth discussion about this approach at https://omnipresence.megadigitalcast.com/app/reasons/megaphone-effect

FireBranz Advantage

Once created, every piece of your content is strategically placed on high-authority websites and publications, ensuring long-term visibility without ongoing fees. This trusted network is made accessible through a partnership with Firebranz, a media company that curates publishing platforms with high domain authority scores, many of which are household media outlets.

"Another advantage of our partnership is that you can get published on these respected platforms without spending tens of thousands of dollars in placement fees," the spokesperson explained. "You get full exposure on all our platforms with just one fee."

And speaking of fees, a number of one-time-fee packages are available for you, including one that creates four weekly campaigns at a heavily discounted price.

Get Started

If you're paying a retainer only to be leapfrogged by your competitors in your locality, it's time you quit that losing battle and try something new. Get first dibs on AmpiCare's unique solution and see the number of your client inquiries soar.

To get started, visit https://ampicare.com/