How Local Content Marketing Helps Dental Clinics Get More Patients & Build Trust
Content marketing could be your dental clinic’s path to more new patients, a much better search engine position and a brilliant new online reputation. Here’s why!
If SEO and SERPs sound more like acronyms for dental extractions than digital strategy, the good news is improving your search results positioning can actually be pain-free.
That’s what experts in hyper-local content marketing, like say. They know these terms may sound foreign, but really, they’re just about speaking your neighborhood’s language—online.
What Is Content Marketing?
Dental clinics are now taking advantage of hyper-local content marketing, which means that if you're not online, you are probably missing out.
Why? Because content marketing involves the regular creation of authentic, engaging multi-format content—such as news articles and press releases, blogs, podcasts, videos and infographics—that will be distributed on carefully targeted and high-trust online platforms.
If you can get content about your clinic on reputable platforms like Business Insider, Google News, The Globe and Mail, and on the biggest new media companies including YouTube and Spotify, you can be sure that you’ll be seen by more prospective patients.
Why Is Hyper-Local Content Marketing So Effective?
This type of content works in two main ways. Firstly, by capturing potential clients from your clinic’s local area as they interact with their usual forms of online content, and secondly by significantly improving your clinic’s visibility.
This means that when prospective patients search for ‘dental clinics Cleveland’ or ‘dental clinics near me’ your clinic is much more likely to gain some of this audience share, given that an estimated 99% of searchers only look at the first page of search results when looking for a service provider.
In short, this type of content drives organic traffic, which numerous recent studies show is much more likely to lead to conversions—or, in the case of dentists like yourself, to new patients.
How You Can Use Content To Better Your Business
The right kind of content marketing can both drastically improve your clinic’s visibility online and also enhance your reputation by positioning you as an expert in your field and a trusted part of your community.
As a spokesperson from Ibex Media explained, “With the right content marketing strategy, beyond traffic, you’ll see improvements across the board - from brand awareness to customer trust. This ultimately leads to more sales for your business.”
Additionally, while this kind of content strategy typically offers immediate results, it is also a sustainable solution to get your clinic to the top of the major search engines, and to keep you there long-term.
