How Fortidia Scaled Globally Through AI and Unified Branding

Franchise Now’s latest episode of Franchise Marketing Radio spotlights Ryan Farris, Executive Vice President of Fortidia and President/COO of AlphaGraphics and PostNet. The episode outlines how Fortidia, a newly branded international franchise platform, achieved remarkable operational scale and consistency by integrating AI and aligning multiple brands under one cohesive identity.

Visit the Franchise Now Media hub to hear the full interview and access more thought leadership from top franchise executives.

Fortidia emerged to simplify a complex global network. Built from a consolidation of high-performing brands such as AlphaGraphics, PostNet, World Options, Parkinson, and MultiCopy, the group spans over 3,200 locations in 52 countries. Rather than operating these businesses in silos, leadership opted to centralize support systems and present a consistent, scalable brand image. This enabled deeper investment in franchisee tools, training, and global infrastructure.

Learn how Fortidia supports scalable franchise systems through unified technology and branding.

This rebranding initiative was more than a naming refresh. It was a decisive move to enhance Fortidia’s internal communication, franchisee alignment, and external positioning in a rapidly shifting business landscape. Farris explains that the shift to a unified brand not only created marketing efficiencies but also clarified the company’s value proposition to partners, prospects, and clients across different continents and industries. By removing legacy fragmentation, Fortidia can now offer a single vision of innovation and support.

At the heart of Fortidia’s transformation is a robust approach to AI. Farris explains that the company initiated a four-lane strategy: enable internal departments to use AI, standardize tools across the enterprise, develop brand-specific GPTs, and apply AI to both sales and operations. This strategy allows Fortidia teams and franchisees to quote services, onboard clients, analyze territories, and coordinate supply chains with speed and precision.

What makes this approach unique is its practicality. Rather than investing millions upfront, Fortidia began by identifying the lowest-hanging fruit: optimizing training materials, standardizing communications, and generating custom content at scale. According to Farris, departments such as Learning & Development, Marketing, and Franchise Support were among the first to benefit. Their productivity increased as they integrated AI into daily tasks, ranging from campaign generation and email automation to instructional content creation.

One key result: franchise sales cycles have shortened from 90 days to under 60, with a target of 45 days. Voice-based AI agents now qualify leads and schedule appointments instantly. Meanwhile, franchisees use AI to generate custom content, optimize CRM systems, and produce customer-ready materials on demand. According to Farris, even complex tasks like vehicle wrap pricing are now managed with the help of AI assistants.

Beyond the improvements in speed, the quality of output has improved across the network. Franchisees can now provide professional-level marketing assets with minimal wait times. AI has been embedded in tools like Canva and Adobe, giving non-designers the ability to create high-quality visuals that comply with brand guidelines. This empowerment at the unit level has dramatically reduced the time it takes to go from concept to customer.

Importantly, Fortidia positioned AI not as a replacement, but as an accelerator of human capability. Training focused on helping all departments embrace new tools, regardless of technical background. Farris highlighted how more experienced team members often embraced AI more effectively, leveraging their deep industry knowledge to get better outcomes from the tools. The company established AI champions within each functional area to coach and support adoption, creating a culture of continuous learning and experimentation.

Strategically, Fortidia has also acquired supporting tech companies including PrestaShop for e-commerce, Print Speak for CRM, and logistics tools like Spedingo and Gel Proximity. These integrations are designed to offer small business customers a comprehensive end-to-end experience, while giving franchisees modern tools for managing sales, fulfillment, and customer engagement. As Fortidia continues to grow, these capabilities position the company to offer enterprise-grade infrastructure to small business owners.

Farris is clear about the long-term vision: Fortidia will remain both a franchise operator and a technology enabler. This hybrid identity allows the company to control its own growth while simultaneously offering tools that help other businesses thrive. The strategy reflects a deep understanding of the market: small and medium-sized businesses want flexibility, speed, and affordability—without sacrificing quality or performance.

In discussing Fortidia’s use of AI in financial analysis, Farris points to the ability to derive insights from previously underutilized data. AI now assists in identifying regional trends, performance anomalies, and untapped growth areas. This has helped Fortidia become more agile in decision-making and better at anticipating market shifts. Internal teams use AI to prep executive summaries, evaluate market opportunities, and build presentations for franchisee councils and board meetings.

Farris concludes with a challenge to emerging franchisors: AI is not only for enterprise brands. Any franchisor, even with fewer than 100 locations, can create exponential operational impact with a modest investment in AI training and integration. It’s about time and focus, not budget. AI levels the playing field and allows small systems to operate with enterprise precision.

He also offers practical advice: focus on impact, not perfection. Choose 1–2 departments to pilot your AI rollout. Assign champions. Monitor progress. Celebrate quick wins. And above all, make it part of your culture, not just a project.

For further insights into AI implementation, visit Franchise Now.

To hear the full conversation and discover how Fortidia is redefining franchise scalability through intelligent branding and technology integration, visit the Franchise Now Blog.