How Can Content Marketing Boost Your Online Presence? Read The New Case Study

Cracking The Buzzwords

"Content marketing" is one of those often-discussed, seldom-explained aspects of the modern business landscape that carries a certain mystique. More accurately, it carries an aura of confusion. Who can benefit most from it? What exactly does it demand of the businesses who use it? Are third-party or in-house services better? These are all questions that currently plague the small business community.

To get the answers you need, visit https://scalehawkmediagroup.clientcabin.com/app/info

As it turns out, according to most studies on the matter, your business can benefit from content marketing regardless of niche. Better yet, the smaller your business and the more local you focus, the more likely you are to see meaningful results from a content marketing campaign.

Don't believe me? Scale Hawk Media Group (SHMG) recently published a case study that confirms what we have been hearing about content marketing, and in fact, suggests that a new method that they developed may actually outperform traditional content marketing entirely! Let's take a look.

The Study

With the publication of this study, SHMG is promoting awareness of not only their own services, but of content marketing as a whole. As they explain, the efficacy of certain forms of marketing for local businesses has diminished greatly over the past few years, but content marketing may offer a way forward for small enterprises looking for innovative ways to boost brand recognition.

Specifically, the case study tracked a content campaign for a company in the medical technology industry, a small to mid-market provider with stagnant growth and difficulties connecting with their target market. The campaign used SHMG's proprietary content creation method, and was able to multiply that company’s monthly earnings by 7, resulting, ultimately, in growth that persisted even after the campaign had concluded.

Scale Hawk's Method

The method SHMG uses is called “Create, Repurpose, Distribute”, and is deployed to create broad-scale, omnichannel media campaigns that offer sustained growth while minimizing resource usage. The method relies on a combination of human-created content and automated creation tools to lower costs without reducing impact.

The automated system facilitates the creation of video and podcast content, as well as infographics and slideshows. This media is created in part by AI, but is carefully reviewed and edited by an all-human team to ensure quality and brand identity is maintained.

The content created through this system can then be distributed to a network of several hundred high-authority news websites, blogs, YouTube channels, and more, in the interest of establishing authority on search platforms. These sites may include local news platforms alongside platforms like Yahoo News, which offer international distribution, depending on your goals.

Partner With SHMG

As the case study demonstrates, this method can be used by businesses at any scale to generate qualified leads and establish a strong digital presence. To read the case study, or to deploy this content creation system as part of your own marketing efforts, visit the link below for more information.

Read more at https://scalehawkmediagroup.clientcabin.com/app/info