Hospitality Industry IAM Solutions Now Offered By This Okta/Azure Consultancy

May 12, 2025

Azure IAM can now help you create stunning front-facing customer login portals by combining Okta’s toolkit with Azure Active Directory.

Trust Is Key In Commerce

The difference between perceived consumer confidence and actual consumer confidence has never been greater. While over 90% of business owners reported that they felt as if customers have a high level of trust in their business, only 20% of customers on average agreed with that statement.

To find out how you can boost your consumer trust rating, visit https://azureiam.com/

The reasons behind this trend are difficult to pick apart, but there are a few standout points to get us started. First of all, one must consider that data has never been less secure. 350 million people were affected by data breaches worldwide in 2023 - a number that exceeds the total US population. It should come as no surprise, then, to learn that many people are extremely careful about which companies they give their data to.

One way around this hurdle for companies is to implement multi-factor authentication systems and other such security measures. These are vital, not only because they provide much-needed protections, but because they are visible to the customer, therefore improving consumer confidence.

Building Your Login Infrastructure

Maximizing consumer trust through cybersecurity is as simple as reaching out to a specialist - such as Azure IAM. Their consulting firm has created a wide range of powerful security implementations across many different industries.

They are currently available for custom implementations in B2C settings and are recommending Okta as a great option for customer-facing login deployments.

Okta, when federated with Microsoft Azure, provides a basis upon which loyalty programs and other rewards can be built without putting customer information at risk. This is a small part of the larger “customer identity cloud” that these programs make possible, and which Azure IAM can help implement.

The CIC

Your “customer identity cloud” can be made to contain important data such as financial information and buyer habitsall unsiloed and accessible from an administrative perspective. However, storing this vital data in one place requires a high level of protection to prevent a potentially costly data breach, which is why Azure IAM has built this service on the Azure AD system.

Why Use Azure?

Azure AD can be connected to Okta through a common security protocol. It is widely said that, while Azure provides a full suite of high-quality security tools, it is not ideal for B2C applications. This makes a federated Okta connection necessary for those Azure users who wish to maintain a strong front-facing presence.

The consultancy uses Azure ADConnect to bring together your company’s many disparate security protocols into one fully synchronized cloud-based system. Your administrators can use the system to monitor internal and external communications, the activity of individual users, and control access without leaving the Azure ecosystem.

A spokesperson stated, “We have developed solutions that help organizations from medium to very large enterprises and government customers, to control the many identities of a user disseminated through multiple lines of business. We can handle and advise you on your identity management, from defining the policies for your organization to deploying on-premises identities to the cloud.”

Contact Azure IAM Today

Azure IAM has designed similar implementations for clients in healthcare, banking, and government spaces, and is available now to provide consultations to new clients in the hospitality industry. 

To schedule an appointment, visit https://azureiam.com/


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