Hamilton Dentists Rely On Multimedia Content Marketing For Online Visibility

It's not a big secret that traditional marketing tactics... don't really work well for dentists, or really any kind of dental professional.

New clients don't just don't see an ad on TV, and think, "Oh, I better book an appointment." Usually, they're either looking to solve a problem with their teeth, or looking for the best dentist in the area. Ibex Media knows where they're looking, and how to get you listed there - if you want to hear it directly from them, you can book a free chat with one of their experts, at http://ibexmedia.ca

The short version is this - Ibex Media saw that the current strategies weren't working, so they created something specific to dentists, and how new clients find them. It has a really long name, but it's not as complicated as it sounds, and they do all the work.

Omnipresent Multimedia Content Marketing

Let's break that down, because it's a really neat idea.

With "Omnipresent Multimedia," what you get is multimedia in every popular format - and that's important. Let's say a potential customer is looking for the best kind of braces, how will they look for information?

They'll search Google for something like, "Best type of braces for adults" or "best dentist for braces in Hamilton," and then, like any smart Google user, they'll skip over all the ads.

What they're looking for is a blog talking about their options, or a podcast where some expert explains the differences. In some cases, maybe they're looking for a quick infographic, an official press release, a slideshow, or a video they can stream.

It doesn't matter what format they're looking for, you've got it. That's "Omnipresent Multimedia," it covers all the popular formats with information about your brand.

"Content Marketing" is what often gets ranked right after the ads, at least for local dentists, because it's all the multimedia content people are actually looking for, instead of just ads leading to whichever dental practice paid the most.

It's not advertising, it's answering their questions.

Getting Ranked At The Top, Locally

So, you can get content that customers actually want, with answers to their questions and links back to your website - but how does that help?

This is where it gets really cool, because unlike the strategy with ads where you keep paying every month, but never get anything more than the month before, all the benefits are cumulative.

You can get ranked at the top, without the ads.

When Ibex Media releases a new content campaign, it gets indexed by the search algorithms as usual, like any new website. The algorithms will find that the content is interesting, relevant, hosted on a trustworthy site, and contains links back to your website, a relevant and local dental practice.

The algorithms love that, it's exactly what they're looking for, so they end up boosting the ranking for every piece of content, and your main website. Unlike an ad boost though, there are no ad banners, and it never expires.

If you run a second, third, or fourth campaign, the algorithms see that people are consistently making this interesting, relevant and helpful content about your business - people must love it. So they rank you even higher.

Marketing On Automatic

I know, this sounds like way too much work, and you're an expert in oral health, not search engine keywords - but don't worry about it.

I wouldn't recommend a strategy that's going to take more work than it's worth, because I know you have better things to do. This strategy is 100% DFY, or Done-For-You.

You can help as much, or as little as you want. The absolute minimum is that they need the URL for your website, and the maximum allows you to write your own content and multimedia.

Personally, I think the best option is to provide suggestions for what you want to focus on, such as keywords, topics, or services, and let them handle the rest. You can, and should, review each piece before it goes live though, to make sure it meets your highest quality standards.

Once you know it works, consider this - they offer a complimentary service called a "Snapshot Report," which is just a small, handy spreadsheet that they keep updated. It shows how you rank in different local areas, for high value keywords, and how that ranking changes with each campaign.

I always say, the best strategy is one where you can not only see the results, but tailor them along the way.

Ibex Media does that, and they'll even do it all for you. Take this advice though, if you're not sure, the best way to find out is to talk to an expert.

You can do that for free, any time, just book a chat with a specialist at http://ibexmedia.ca