With so much attention now given to digital marketing, it might surprise you to learn that traditional methods, like distributing flyers and brochures, are still incredibly powerful promotional tools.
It’s 2025, and you’re spending huge amounts of time, energy, and money trying to promote your event on social media channels. Hot tip: more people remember a physical flyer, brochure, or postcard than a fleeting social media message, and it can also offer much greater value for money.
Yes, it seems delightfully counterintuitive that flyers or brochures are still more effective, but there’s some logic behind it. San Francisco-based distribution company Special Interest Marketing & Advertising explains that flyers offer a tactile experience, and they’re often kept on a table in the home where they’re seen multiple times.
Those claims are backed up by solid research. One Study from Data & Marketing Association found that 89% of consumers recalled a flyer they had received, a significantly higher result than any other marketing technique, including digital channels.
There are a variety of promotional materials you can use, such as flyers, brochures, postcards, calendars, or circulars. Many companies also offer several distribution models, such as in-store poster campaigns, bulletin boards, stack drops, point of purchase displays, or good old hand-to-hand.
Of course, you don’t need to limit yourself to one type of promotional material or focus on one method of distribution. Some of the most well-established companies, such as Special Interest Marketing & Advertising, allow you to customize the service to meet your own needs and budget.
You can use flyers and other promotional materials for almost anything, especially if it has local relevance. Special Interest Marketing & Advertising states that it now promotes events, festivals, classes, performances, art exhibitions, concerts, specialty products, and more.
Partner with an agency, like SIMAA, who can distribute your materials to local coffee houses, juice bars, book stores, restaurants, college campuses, and other gathering points.
