Find Your Match: Omiana’s Foundation Made for Sensitive Skin

FOR IMMEDIATE RELEASE

Omiana Expands Its Foundation for Sensitive Skin Collection With Ingredient-Transparent Formulas

Laguna Beach, CA — September 26, 2025 — Finding a foundation for sensitive skin can be a frustrating cycle of trial and error. Many conventional formulas promise coverage but leave some users experiencing dryness or discomfort. Omiana, a California-based clean beauty brand known for ingredient transparency, is addressing this challenge with its expanding lineup of foundation options crafted with sensitive skin in mind.

Omiana’s foundation collection is guided by one core philosophy: beauty should empower, not compromise. The brand formulates with transparency at the forefront, offering both titanium dioxide-free and mica-free options alongside traditional mineral-based formulas. This dual approach gives customers the freedom to choose what works best for their unique preferences and routines.

Why Sensitive Skin Needs Special Care

Reactive skin types often have difficulty with mainstream foundations, which may contain ingredients that some people choose to avoid, such as:

• Synthetic Fragrances – added for scent but sometimes associated with sensitivity.
• Parabens and Preservatives – used for shelf life but not preferred by many ingredient-conscious shoppers.
• Talc and Certain Fillers – inexpensive ingredients that can feel heavy or drying to some users.

“Our customers often tell us they’ve tried product after product without finding the right fit,” said Miche Klammer, Co-Founder of Omiana. “That’s why we prioritize ingredient transparency and carefully select alternatives to better serve those with sensitive skin needs.”

Foundation Options: Coverage Without Compromise

Omiana’s collection includes both powder and liquid foundations, allowing customers to choose based on texture preference and coverage goals.

• Adaptive Pressed Powder Foundation – A titanium dioxide-free mineral foundation that adjusts to skin tones with light-reflecting technology. Infused with botanicals, it delivers breathable coverage and a natural finish.
• Concealers & Cream Foundations – Buildable, blendable coverage crafted with mindful ingredient choices, offering smooth application for everyday wear.
• Liquid Foundations – Lightweight, breathable formulas designed to even out tone without heaviness. Available in sheer to full-coverage options.
• Mineral Veil Finishing Powder – A talc-free setting powder that provides a soft-focus finish while helping foundation stay in place.

Each product avoids synthetic fragrance, parabens, sulfates, and harsh preservatives. Select formulas are also free of titanium dioxide, mica, and talc—empowering customers to shop confidently by ingredient preference.

Choosing the Right Foundation for Sensitive Skin

Omiana encourages customers to consider both texture and coverage needs when selecting a foundation:

• Liquid Foundations for Sensitive Skin – Often hydrating and breathable, they work well for those seeking light to full coverage.
• Powder Foundations for Sensitive Skin – Lightweight and oil-absorbing, powders are ideal for matte finishes and gradual coverage building.

To further reduce the chance of reaction, Omiana recommends patch testing new products and using gentle application tools such as synthetic brushes or non-latex sponges.

Ingredient Transparency as a Standard

Omiana’s “Mission: Omission™” reflects its commitment to leaving out commonly avoided ingredients while maintaining performance. Customers can explore the brand’s Knowledge Center for educational articles on cosmetics and skin-friendly choices, including:

• What Is Titanium Dioxide in Makeup?
• Talc-Free Makeup and Its Benefits
• Discovering Good Makeup for Sensitive Skin

“Transparency builds trust,” said Kevin Schrantz, Co-Founder of Omiana. “By clearly labeling what is and isn’t in our products, we empower customers to make the choices that feel right for them.”

Tips for Application With Sensitive Skin in Mind

• Start With a Clean Base – Apply on freshly cleansed, moisturized skin.
• Use Gentle Tools – Opt for soft synthetic brushes or damp sponges.
• Layer Gradually – Build coverage instead of applying heavily all at once.
• Set Lightly – Use a talc-free setting powder for a soft finish.

These techniques help achieve even, natural-looking wear while keeping application comfortable.

Availability

Omiana’s foundation for sensitive skin collection is available exclusively at www.omiana.com/foundation-for-sensitive-skin. Customers can explore full product listings, filter by ingredient preferences, and access educational resources to make confident, informed choices.

Summary

Omiana expands its foundation for sensitive skin collection with clean, ingredient-transparent formulas. Explore breathable coverage options now at https://www.omiana.com/collections/mineral-foundation and learn more in Omiana’s Knowledge Center at https://www.omiana.com/blogs/omiana-naturally-beautiful.

About Omiana

Omiana is a family-owned, California-based clean beauty brand specializing in ingredient-transparent makeup and skincare. Founded on the belief that beauty should empower rather than compromise, Omiana offers products both with and without ingredients like talc, titanium dioxide, and mica—ensuring customers have the freedom to choose what works best for their skin. All Omiana products are cruelty-free, with many also vegan, and formulated with sensitive skin in mind.

Press Contact:

Omiana Media

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