If you run a business and you want to gain an edge over your competitors, try using some of these tips from El Segundo, CA marketing agency LO:LA!
Successful businesses get a lot of things right, and more often than not, one of those things is branding. Now, thanks to LO:LA, your business can learn some of the branding tips and tricks that other successful businesses employ.
In its new guide, the El Segundo marketing agency shares the four key elements your brand needs to have if you want to build a loyal customer base, increase profits, and establish a solid reputation. The company argues that having a strong brand is as important as other factors like pricing, product quality, and innovation.
Go to https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage to find out more.
According to the LO:LA, the first element that your brand needs to have to be successful is a clearly defined brand strategy outlining your purpose, values, and messaging. Creating this brand strategy requires a lot of work, specifically consumer and market research, but by taking this step you get a better understanding of your audience and you can tailor products, services, and advertising to their interests and needs.
To implement and execute the ideas in your brand strategy, you need to have a creative and nimble team capable of adapting to change and coming up with innovative solutions to problems. Ideally, your team members should be advocates of your brand, who believe in your products or services and are committed to spreading your messaging across all available channels.
In addition to having a great team, LO:LA notes that your brand should be transparent about its business practices too. This usually involves letting your employees and customers in on things like sourcing and manufacturing as a way of gaining their trust and getting them committed to your brand.
Lastly, LO:LA points out that your brand should partner with a reputable branding agency committed to helping you achieve your goals. By doing this, you not only ally yourself with an invested and knowledgeable partner, but you also gain an outside perspective that you can use to orient yourself when things go awry.
“Your brand is the last unfair advantage that your business has, therefore it’s critical that you invest in your brand strategy, team, customers, and partnerships,” said a spokesperson for the company. “By doing so, you can differentiate yourself from the competition, build customer loyalty, and drive business success.”
Should you need help developing or enhancing your business's branding, LO:LA offers several services focused on identity, voice, audience, and trends. If your business is small or mid-size, they also have the Brand-in-a-Box service, which is a one-stop branding solution that covers everything from content creation and logo design to customer service and employee engagement.
If you want to see examples of LO:LA's work before partnering with them, they provide several case studies on their website for you to browse. One of their most recent posts shows how they helped Fresh Brothers, a pizza restaurant chain with 19 locations throughout California, turn their vision into an actionable brand strategy.
LO:LA has been providing clients from around the world with professional branding and marketing solutions since 2017. During this time, the agency has collaborated with several high-profile companies, including L’Oreal, Staples, Mr. Clean, and goodcook.
Visit https://www.thelolaagency.com/2023/04/13/your-last-unfair-advantage and learn more about how you can use your brand to gain a leg up on your competitors.