Is your business’s marketing bland and uninspiring? Then maybe you should read LO:LA’s guide and learn how creativity is the way forward!
You can tell when a lot of thought and creativity has gone into a marketing campaign just seconds after seeing it. Not only do these campaigns stick out but they stick with you long after you've seen them. If your business wants to create marketing campaigns of this quality, check out what LO:LA has to offer in its guide!
The guide shares five reasons why creative marketing is important when trying to capture customers' attention and stand out in an industry. The guide considers business and customer viewpoints and examines how creative marketing can affect both.
Go to https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative to find out more.
According to LO:LA, the first thing that creative marketing achieves is to differentiate your business from its competition. If your marketing is unique and attention-grabbing, it can propel your products and service into the forefront of the public’s consciousness, which is necessary if you want to stand out in today’s saturated marketplace.
Creative marketing is also more likely to be memorable, the guide notes. Innovative marketing campaigns show that your business is willing to take chances and be a trendsetter in its industry, which many customers appreciate and look for. Creative marketing also tends to connect better emotionally with customers because it usually has a distinct voice that many customers can relate to and be inspired by.
The guide also argues that creative marketing is more shareable than traditional marketing. This is because creative marketing tends to lean into new and quirky ideas that customers will be eager to show to others. With sharing comes an increase in your brand's reach and awareness, both of which are significantly beneficial to your business.
Lastly, LO:LA believes that your business is driving innovation by being creative with marketing. Coming up with fresh ways of promoting your brand requires a lot of outside-the-box thinking, which you can utilize in other aspects of your company. By encouraging creativity in the workplace you attract creative people, which also helps in the long run.
“Creativity is essential for promoting a brand because it helps you stand out, be remembered, create emotional connections, be more shareable, and drive innovation,” said a spokesperson for the company. “By embracing creativity in your marketing efforts, you can differentiate your brand, build loyalty, and drive growth.”
If your business is struggling to be creative and generate new ideas, LO:LA's experienced marketing professionals are here to help. They have a wealth of knowledge when it comes to customer habits, design, brand voice, digital experiences, social media, and much, much more.
LO:LA also offers its Brand in a Box service, which is ideal if your business is constrained by budget. This service gives you the tools you need to help grow and evolve your business, particularly its marketing. It provides ideas and prompts which can often be the catalyst for more creative endeavors.
LO:LA is a full-service agency providing creative marketing solutions to both B2B and B2C clients. Their team combines big agency and in-house experience with “outside-the-box” thinking to produce content that is accessible, affordable, and resonates.
Visit https://www.thelolaagency.com/2023/03/12/making-the-business-case-for-creative today and learn more about how your business can use creativity to its advantage!