Complete Guide To Optimizing Google My Business Listings For More Traffic

Nov 17, 2023

This guide from Local SEO Tips helps you to create a strong Google My Business (GMB) profile – so you can stand out, rank higher, and drive more sales!

Claiming and updating your Google My Business profile is one of the most important things you can do as a local business. It’s key for ranking, especially appearing in the map pack, and will help you to get many more customers.

But there are so many elements to consider that it can be confusing knowing where to begin – and where to spend most of your time. Should you respond to reviews? Even the bad ones? How many photos should you upload? You can learn all this and more in the guide from Local SEO Tips!

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According to research from Zipdo, businesses with a complete GMB profile generate up to 7 times more clicks than incomplete profiles. In line with this, Local SEO Tips provides step-by-step instructions if you’re looking to improve your GMB presence.

The GMB guide offers advice on how to optimize the content for search engines, target relevant keywords, and make sure all the visual assets are compelling - so prospects are more likely to visit your company website or call your business.

One area of focus is the use of photos and videos to make a visual connection with site visitors. Compelling imagery on a GMB page helps bring your business to life and can increase click-through rates, author Scott Hall explains.

The guide also stresses the importance of monitoring and promptly responding to customer reviews on GMB listings. According to TrustPulse, half of all consumers trust online reviews as much as personal recommendations from their family, making review management crucial for reputation management.

In addition to visual content and reviews, the guide explains the importance of listing operating hours. With Google providing estimated wait times and popular times for businesses, making sure operating hours are accurate and updated enables customers to plan visits more effectively.

Search engine optimization best practices are also covered in detail. For example, the guide discusses choosing the right categories and keywords to appear for relevant searches - and it explores optimizing your URL and business description as well as using Google Posts and other features to engage visitors.

A spokesperson states: "It's important to make sure your GMB profile always shows your business in the best light. Refresh your profile regularly to ensure that your Google Business listing remains up-to-date and captivating for potential customers."

If you want to build a stronger online presence, it starts with your Google My Business listing. Read the full guide for more!

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