Combining Digital Content & Print: Medical Practice Marketing Tips For 2025

Attracting Local Clients: Which Marketing Strategy Is Best?

Whether you manage a medical or dental office or you’re a home improvement contractor, reaching local clients should be the primary goal of your marketing efforts. For that reason, you shouldn’t ignore the benefits of traditional print materials, but content marketing can also generate that all-important online visibility.

Hybrid Marketing In 2025

Of course, employing a printing company and then finding a digital marketing agency can quickly add up, Georgia-based MBOS Print & Digital Services explains. For that reason, some firms are beginning to adopt a hybrid model, combining traditional print media with cutting-edge multichannel content.

What The Research Shows

Flyers and other forms of print media remain an effective advertising tool, with one study from the Data & Marketing Association revealing that 89% of people remember them. However, digital marketing has also become a critical tool if you want to reach more clients, with a separate study from BrightLocal showing that 87% of consumers begin their search for local businesses on Google.

Leveraging Content Marketing

Content marketing is now viewed as a highly effective way to reach more people and boost visibility, but there’s a catch: it’s super time-consuming. Some agencies, like MBOS Print & Digital Services, now offer a done-for-you service, allowing you to begin publishing high-quality content with minimal effort or expertise required.

“While we have extensive experience in print marketing, we also leverage multichannel content to help clients build a strong online presence,” a company representative explained. “Connecting with the right audience is essential for business growth, and our multichannel content service provides high-quality leads tailored to specific industries and target demographics.”

Consider Multiple Channels

Consumers now frequent a wide variety of online channels, which is why your digital content will be most effective if it covers several formats. As an example, the content campaigns offered by MBOS Print & Digital Services include news articles, blogs, videos, audio ads, and slideshows, a strategy the agency says has much greater impact.

Final Thoughts

Physical promotional materials are still relevant in 2025, so you definitely don’t want to do away with them just yet. However, online visibility is now an equally important consideration. Thankfully, there’s a growing number of specialist companies that combine both techniques.