Buy High-Performance Makeup From Vegan-Certified & Cruelty-Free Beauty Brand

Nov 18, 2023

Build the perfect makeup kit with Root Minerals – one of London’s most innovative, organic beauty brands!

Whether an intricate, full glam look or a casual smattering of eyeliner, every makeup user deserves safe and sustainable cosmetics. If you are concerned about the chemicals in your personal care products, you will find high-performing yet ethical makeup from Root Minerals!

The London-based makeup brand makes all its products from pure minerals and plant-based ingredients.

Explore Root Minerals' makeup collection here!

Embrace An Environmentally Conscious World

With its organic makeup collection, Root Minerals caters to those with sensitive skin, staying true to its focus on ethical, high-performance makeup products.

A report from UNiDAYS, which surveyed 4,845 UK students, revealed that respondents were willing to spend 10-20% more for ethically sourced and vegan beauty products, with 43% of them refusing to purchase animal-tested products altogether. Root Minerals’ values are aligned with the shift towards a more environmentally conscious world, keeping all its products rooted in nature, sourcing ethically, and using the highest quality raw ingredients.

A Makeup Collection For All Skin Types (Including Yours!)

Root Minerals is a vegan-certified, cruelty-free, professional beauty brand with a range of over 50 super pigment eyeshadows, 30 organically infused lipsticks, 36 foundation shades, and more. From oily to sensitive skin, the company’s products are designed to accommodate all skin types, shades, and undertones.

As a brand offering natural and organic mineral-based makeup, the company ensures that its products are free of additives, chemicals, parabens, mineral oil, perfumes, fragrances, dyes, talc, and harmful fillers such as Bismuth Oxychloride that cause irritation and allergies.

Each makeup product is meticulously made, ensuring the application process is smooth and the product itself is long-lasting.

A Glimpse At VegFest 2023

On the 18th and 19th of November, Root Minerals will be displaying samples of its organic makeup collection at VegFest 2023, located at Olympia National in Hammersmith, London - don't miss the event!

A Beauty Brand Built From Love

Since its launch at the Olympia Beauty Show in 2016, Root Minerals has worked to make a positive difference in the makeup industry. With its organic, sustainable makeup products, the company continues to set a standard for innovation, quality, and ethics.

“Kindness, compassion and love has driven us to create a brand that truly delivers outstanding quality and high performance cosmetics for all skin types and undertones, no matter your background or style,” says founder Jay Bharj, who was inspired to start the company when his wife had trouble finding suitable makeup for her sensitive skin.

Click here to order your perfect eyeliner and other makeup products.

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