A changing Bordeaux futures model means buying from someone you can trust is more important than ever.
Whether 2021 Bordeaux En Primeur for the 2020 vintage goes live or virtual, buyers should get ready now so they can access their preferred wines. To make it easier, Big Hammer Wines developed what may be the perfect futures purchasing program linking buyers directly with some of the most important wineries in Bordeaux. Big Hammer Wines has advanced Bordeaux futures trading more efficiently and cost-effectively than any other online retailer.
Learn more at: BigHammerWines.com/pages/bordeaux-futures-en-primeur
Greg Martellotto, owner of Big Hammer Wines, a leading DTC (direct to consumer) online wine retailer, explains.
“The most important factor when considering purchasing en primeur is trust. If you’re going to buy wine that won’t be delivered for several years, you want to know your money is safe and you’ll receive the wine. There is no shortage of stories of people not receiving the wine they paid for nor a refund. I’ve seen numerous scandals over the years. BHW has been selling online since 2009 and we pride ourselves on our excellent reputation.”
He continues, “We modernized the process with our DTC online model, combining secure escrow, aggressive pricing, and early access. Our company is reliable and well-connected, with long-term relationships among the negociants and chateau in Bordeaux.”
Interested customers benefit from this advanced Bordeaux en primeur wine futures trading platform in several ways. First, they get in a priority lane to buy Bordeaux Classified Growths due to Big Hammer Wines’ direct connections. Buyers get access to pre-release pricing, often 20% or more below the regular price.
Other benefits include early access to some of the most sought-after wines in the world. An unusual opportunity to pre-order other bottle sizes (i.e., 375ml, Magnums, or Jeroboams) because the wines are still in barrel. Finally, they get exclusive allocations and cellar direct import pricing.
How does it work?
Bordeaux En Primeur takes place annually between April and June. Every day, Châteaux release the most recent vintage, in this case, 2020, in limited quantities. Traders from around the world communicate these offers to their clients.
With high-quality vintages and top producers in high demand, customers with the right connections get the wine they want. The best way to secure allocations is to pre-purchase the wines upon release during the futures campaign.
Wines then arrive from 18 to 30 months later, depending on how long the château ages the wine in barrels. Shipping is charged to the customer when the wine ships.
ABOUT Big Hammer Wines
Since its launch in 2009, Big Hammer Wines has been committed to sourcing wines of exceptional quality and value at every price point, from the U.S. and around the world.
With an impressive direct-to-consumer (DTC) sales model, Big Hammer uses technology to integrate and improve the wine distribution channel, resulting in more favorable pricing.
Inc. Magazine has recognized Big Hammer Wines as one of the fastest-growing companies in the U.S.