Best Strategies To Get Published & Build Your Personal Brand As A Physician

Brand Builders Group data shows that 74% of Americans trust people with well-established personal brands, so why are so many healthcare professionals still invisible? 

Even though 60% of physicians say personal branding has helped their careers, more than half haven’t done anything to build one. Experts at Writer Services, a literary strategy team led by publishing consultant Robert Nahas, say that for professionals in science-based fields, writing a book is one of the most effective ways to build a strong personal brand and credibility. 

Why Books Work When Other Strategies Don’t 

A book gives people more than a glimpse into your expertise, it gives them structure, context, and proof of your thinking. Social media posts disappear. Bios and headshots are static. A book stays. 

More importantly, a well-positioned book does what credentials alone can’t: it communicates why your work matters, who it’s for, and how you see the problems your field faces. 

But most professionals don’t approach writing with that in mind. They get stuck trying to say everything, appeal to everyone, or mimic someone else’s voice. That’s why many books never move past the idea stage or fall flat when they do. 

What Professionals Often Get Wrong 

Too often, healthcare professionals approach writing with content but no direction. Common mistakes include: 

• Choosing a topic that’s too broad or too technical 
• Writing for peers instead of the audience they want to reach 
• Skipping the strategy phase and jumping straight into a draft 
• Treating the book like a bio, not a message 

These mistakes make it harder for a reader to connect with your message and easier for the book to get lost. 

What a Smart Book Strategy Looks Like 

The key to avoiding all that? Start with structure. 

Before a single word is written, experienced publishing strategists, like the team at Writer Services, help authors define their message, audience, and long-term goals for the book. 

That early work usually includes: 

• Narrowing the scope of the idea 
• Clarifying the book’s core argument or insight 
• Identifying where the book fits into a career trajectory 
• Outlining how it will support media, speaking, or educational efforts 
• Choosing the right publishing path (traditional, hybrid, or independent) 

A Book Isn’t Just a Calling Card. It’s a Trust Builder 

In a clinical setting, credentials establish authority. Outside of it, trust is earned through clarity of message, consistency, and visibility - value that a well-crafted book provides. 

Writing a book signals that you're informed. It shows leadership, tells your story on your terms, and positions you as a source, not just another service provider. 

Thinking About a Book? Start With the Right Questions 

You don’t need to be a writer. You don’t need a manuscript. But you do need a plan if you want your book to add value to readers and your career. 

If you’ve been thinking about writing a book but don’t know how to begin, one option is to connect with a publishing strategist who can help you shape your idea before you start writing. At Writer Services, that’s exactly what their complimentary strategy session is designed to do.