Best Brand Building Content: Olathe Physical Therapy Clinic Marketing Services

Nov 27, 2024

Physical therapy clients don’t sit around waiting for your clinic’s ads to come on TV, so why not put your marketing where they’ll see it? Kinospire’s unique multimedia content creation strategy does exactly that, with no ads, expiry dates, or captive audience tactics.

Put yourself in the shoes of one of your clients for a minute - if you need physiotherapy, you probably don't wait for a TV or radio ad to help you find the best clinic, right?

So what do you do? If you're like most Americans, research shows that you'll turn to the search engines with a search term like, "best physical therapy clinic in Olathe," and then you'll skip all the ads, and click one of the top organic links. That's why Kinospire doesn't bother with ads, and only works to get you those top organic spots. You can check them out at http://kinospire.com

Getting Your Clinic Back In Shape With Multimedia Marketing

It's really no surprise that traditional marketing strategies can often fail to be effective for physical therapy clinics, because your clients aren't spur of the moment shoppers. There aren't many situations where a person might hear an advertisement for a physical therapy clinic, and rush off to book an appointment.

That's why Kinospire provides something different, a complete reimagining of marketing, based on what your clients are actually doing when they need your services.

Kinospire never uses ad banners, captive audience marketing or traditional commercials, because not only are they annoying to your clients, they also just don't work that well. Instead, this optimized marketing strategy generates interesting, unique, and high-ranking online content in a wide range of multimedia formats that people actually enjoy.

Instead of ads, you'll get blogs, podcasts, infographics, streaming videos, and more, all filled with information about your brand and services. Each content piece will talk about how your clinic is amazing or your services are the best, and they'll have links back to your website or landing page.

Unique, Interesting, Trustworthy & Relevant

Each individual piece of content is crafted to provide interesting and sales-worthy information about your products, services, or locations, and to rank highly for a wide range of industry-specific keywords. It's a big ask, but the two go hand-in-hand, if you have awesome content about your brand, it's going to rank higher.

The key here is that this strategy ensures each piece can rank highly on its own, and that provides a ranking boost to your main website or landing page, as well as every other piece of content about your clinic.

Too busy to handle the marketing? That's fine, this entire strategy is handled in-house by Kinospire, and while you are encouraged to provide suggestions for topics, products, locations, or commonly searched questions to focus on, that's it.

The writing team will generate up to 6 media pieces per campaign, which you can then review, suggest changes to, and approve before Kinospire makes them publicly available. That's really your whole part in this: make some suggestions, then approve the results - the rest is "Done-For-You."

The Long-Term Benefits Of Building A Strong Base

Just like a human body, there are a lot of benefits to building a strong base for your clinic, and it will certainly pay off in the long run. Here's how Kinospire does it.

As each new campaign comes online and is indexed by the search engine algorithms, your main website, as well as all other content pieces for your brand, receives a boost in the rankings. However, unlike traditional advertising, these ranking boosts do not expire, and can provide cumulative benefits, because they're not just a temporary shortcut.

With a single campaign, this technique can help smaller brands to improve their visibility, but research suggests this strategy is most effective when used long term. Each new campaign helps smaller brands to rank higher, for more competitive keywords, and provides 6 additional links that lead back to your landing page or website.

If you're planning an extended branding and visibility campaign, you can also request a “Snapshot Report,” which highlights how your brand ranks before and after the campaign for important industry-specific keywords.

This report will also be updated after each new campaign, so you can always see which keywords, locations, and service you rank highly for, and which areas still need additional attention.

Kinospire doesn't just offer a new, unique strategy that actually works - they prove it, with regularly updated evidence that your clinic is ranking higher, for more keywords.

If you're not at the top of the organic search results, where 2/3 of all the clicks go, then you're obviously not using Kinospire. Check them out at http://kinospire.com

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