Find the best AI tools to build your brand or generate your next ad campaign. This free guide from Scott Hall explores the best software options, how to get started with them, and how you can optimize them to suit your niche.
Did you glance at some of the pictures on this page and form an impression, before you even started reading this text?
Answer honestly, it's for science.
I'll bet you did - in fact, research shows that just about everyone does, it's not just you.
It's because our brains are built to process visual data, fast - and a picture is a lot easier than a block of text.
That seems like common sense when you think about it, but did you know that you can use that little detail to help improve your marketing? It's just one of the many tips that you'll find if you regularly read Scott Hall articles - because they're packed with fantastic, and free, evidence-backed advice.
His newest guide is all about artificial intelligence marketing techniques, and how these tools can be used to generate unique and interesting visuals for ad campaigns.
Considering that you just helped me to prove that images are the first thing most people notice about a website, it's doubly important that your visuals are spot-on, or potential customers may leave your website before even reading what it's about.
This article you're reading is really just a visual though, to catch your attention - for all the details, check out the full guide for free at https://scotthall.co/using-ai-for-visual-content-to-create-more-engagement/
I'm sure you already know that marketing is very visual - it's obvious.
What's new isn't that humans like to look at pictures, it's how fast we can make those pictures, with an incredible amount of customization. Sure, humans can draw pictures too - but with an AI, you can make changes in seconds, create entirely new prototypes just as fast, or generate a dozen similar but slightly different versions for different demographics.
With the power of AI image generation, your options really are limitless - and I'm not using that as a marketing term. There really is no limit, other than your imagination, and you can get help with that too.
Of course, it's not just about making more images, faster. There are a ton of benefits.
For example, do you know how much it costs an AI program to generate an image? To make a change to that image? To generate a brand new image when you change your mind entirely?
Yeah, you guessed it - practically nothing. There may be some small fee, depending on your subscription, AI image generator, and some other details - but it's incredibly cheap when compared to a human, I can assure you, and practically instant.
They're also amazing for automating mundane tasks. Let's say for example that you need a picture of a cat holding your brand of cheese - you could use the AI to instantly make images of a cat of each gender, color, pattern, or age, and target each one at a different demographic.
That strategy is a fast and easy way to increase user engagement, and all you need is a bit of personalized content, so it's a bit surprising that it's not in common use already.
To be fair I guess, that technique would have been next to impossible without AI image generators, or a whole team of artists.
The point is - these tools have changed everything, and there's never been a better time to integrate them into your own marketing and get a head-start on the competition.
You can get all the details about the most popular AI tools in the full report, where the Scott Hall team discusses the best of the current options. While they don't suggest a favorite, they do discuss the strengths and weaknesses of each option, and which tool is the most effective for different marketing styles.
There's also some interesting information about how AI image generators and video generators compare, whether or not AI video generation is ready for mainstream marketing, and some expert interpretations of what the future may bring.
You can find all the details, and information about all your best options, in the full, free guide.
Seriously, it's that easy.
Just visit https://scotthall.co/using-ai-for-visual-content-to-create-more-engagement/