If you sell on Amazon, the smallest changes to the platform can have a huge impact on your livelihood. Thankfully, The Amazon Whisperer is here to help you navigate the new regulations on product titles and SEO!
With so much competition for consumer attention on platforms like Amazon, the last thing you want to do is have your listing suppressed because you’ve not kept up to date with the latest terms of service. Will your product titles and descriptions pass the new guidelines for 2025?
For everything you need to launch, grow, and maintain a thriving Amazon business, turn to The Amazon Whisperer. Check out their latest guidance on the platform's 2025 compliance changes at https://www.theamazonwhisperer.com/post/2025-amazon-product-title-requirements
In their guide, the agency outlines how Amazon's latest changes - compliance amendments aimed at streamlining and enhancing the shopping experience - will affect entrepreneurs. One of the key changes is the new 200-character limit on product titles, which discourages the keyword-stuffing, a practice of overusing search terms that buyers use - this change now requires concise, clear descriptions of goods.
Have you, like many other sellers, been taken by surprise by the changes and found yourself under pressure to make amendments in time? The platform has set a deadline of the January 21st, 2025, after which, if you don’t comply with the new regulations, you’ll have your listings suppressed.
The changes to Amazon title compliance forbid the use of repeated words, encouraging sellers to create more user-friendly product titles.
“This has a major impact on keyword stuffing or SEO Optimization, where you want to hit specific keywords. An example for this would be if you were selling big bags of Colombian coffee. You may want to have “Colombian Coffee”, “Medium Roast Coffee” and “Bulk Coffee” all as exact match keywords in your title. No such luck. This is now 100% against Amazon ToS as of January 21st.”
The use of special characters such as !, @, #, { }, $, and many others has also been restricted as the platform seeks to tidy up listings and make them easier to read and understand.
“The only way one can hope to adapt to these constant changes is through proactive and strategic approaches. This means periodic visits to Amazon's guidelines for more updates, engaging in community forums and seller groups as a means of sharing ideas and best practices regarding title optimization, and even exploring the use of various tools and resources that would ease the process of optimization, making titles both compliant and effective.”
One such tool is The Amazon Whisperer’s proprietary ‘Amazon Title Compliance Checker’ – a free-to-use Google sheet with a color code system (green for compliance; red indicates changes are necessary) that shows you if your proposed titles meet the latest regulations.
The Amazon Whisperer also offers a wide range of services developed to help Amazon businesses stay ahead of platform changes. These include SEO and PPC management, graphic design for product listings, and tools like FBA reimbursements. By partnering with the agency, you can ensure your titles and listings remain compliant with Amazon’s evolving terms of service while maximizing their effectiveness.
Stay compliant and keep your Amazon business in amazing shape with the help of The Amazon Whisperer!
For more info, go to https://www.theamazonwhisperer.com/post/2025-amazon-product-title-requirements
