No one wants to look at your collection of carrier bearings when all they really want is an airbag sensor – so fix your search results. Sincerely, Every car owner. (Pro tip: Algolia can help.)
Online shopping services are insanely successful nowadays.
Amazon is a Prime example.
... I'll pause for laughs, thank you.
Now here's the thing, online shopping is huge - global e-commerce sales are expected to reach $58.74 trillion by 2028. To put that in understandable terms: everyone and their mother is shopping online for anything from groceries and essentials to electronics and clothing.
And it's easy to see why. Again, to put it in simple terms: online shopping is convenient and convenience decides everything. Which is why it's super inconvenient and frustrating when the search function on an online store doesn't produce the desired results. And let's face it, most e-commerce websites have terrible search results.
But that's about to change - and it's good news for both the shoppers and the store owners.
✔️ Search Abandonment - The Big Problem
When someone visits your site, the last thing you want is for them to give up because they didn't find what they were looking for when using the search bar. Unfortunately, that's what's gonna happen in 78% of the cases - and that's a number you can't afford to ignore.
Think of it this way: if you had a brick-and-mortar store and 78% of people walked out because your salesperson could not answer their question, you'd probably consider either a) training your employees to provide a better service or b) finding someone who can do their job better.
When it comes to e-commerce, this means it's time to look into ways to improve your search results - and, yes, it can be done. It's also a lot cheaper and faster than training or hiring employees.
✔️ Algolia - The Simple Solution
Ideally, you want people to find what they're looking for fast. You want to provide them with personalized results and recommendations that will get them to buy more and come back again and again. You want to give them a seamless and enjoyable shopping experience.
And that's where search optimization tools, like Algolia, can help. Algolia is a simple plugin for WooCommerce stores that significantly improve and personalize your search results.
How does it do that? Machine learning and natural language processing, of course. But if you're looking for an easy-to-understand explanation, here goes: Algolia collects data from your store's catalog, then analyzes and organizes said data into a searchable index. Once that's set up, its algorithms analyze the collected data whenever your customer runs a search to provide accurate, fast, and personalized search results.
Basically, Algolia can understand the context and relationship between products, correct spelling, and recognize synonyms in real time - something basic search functionalities can't do. So the results it produces are always relevant and personalized to the specific user.
You can learn all about Algolia in this ultimate guide at https://zen.agency/ultimate-guide-to-using-woocommerce-for-automotive-parts-businesses/ (That's where I'm "stealing" all this info from. Shh!)
✔️ Algolia for Auto Parts Stores
Needless to say, it's much harder to manage your inventory and provide accurate search results when you have a large catalog. If you're in the auto parts business, you know - the struggle is real.
But here's the good news: you can use Algolia to fix your search results, without having to actually do any of the work. Zen Agency, the guys who wrote the ultimate guide to WooCommerce for auto parts businesses, can have your auto parts store running like a well-oiled machine.
Woo Auto Parts, the all-in-one Algolia / WooCommerce integration solution, gives you all the awesome advanced search and filtering features, plus any custom features you need to make your search results better.
You can take advantage of all the cool Algolia features to provide your customers with a search experience that, for one thing, leads them to the products they're looking for, and for another, tailors the results to their preferences, search history, or other relevant criteria.
Since Algolia's algorithm works with data, the plugin is always adjusting the results in response to user behavior. And in case you want to try something new, but you're not quite sure how your customers will react to it, you can use A/B testing to find out.
There's a lot more that can be said about Algolia, WooCommerce, and Woo Auto Parts - if you wanna know more, check out the ultimate guide.