Affordable Behavioral Ad Testing Solutions: Behavio & System1 Comparison Guide

Ad testing has turned into a pretty advanced science over the years. But what should you be looking for in an ad testing platform? Whether it’s the size of your sample pool or the methodology behind your impact measurements, it pays to do your research.

Check out Behavio’s guide to the top 5 ad testing tools available today! Get the inside track on the leading providers and learn how Behavio's solution measures up and often exceeds its competitors. Visit https://www.behaviolabs.com/blog/the-5-best-ad-testing-tools-in-2024

Explore the pros and cons of market leaders such as System1 and Kantar, and compare these popular platforms with Behavio's unique offerings. Whether you’re a business owner or marketer, Behavio’s guide helps you find the optimal combination of features, affordability, ease of use, and intelligent technology.

What Makes System1 Stand Out?

System1 has been a pioneer in the field of advertising predictive analytics based on human behavior. The company's Test Your Ad platform measures ad effectiveness according to behavioral metrics such as brand fluency and emotional responses.

How Accurate Are These Measurements?

Well, that's controversial! The guide points out that some critics question the reliability of these responses, as measured by System1's FaceTrace technology, which uses facial coding to track emotional reactions.

So What's Great About It?

On the plus side, System1 provides helpful indicators of how individual ad campaigns impact upon your brand's overall marketing strategies by splitting metrics between the effect on short-term sales and the growth of long-term market share.

And Not So Great?

On the downside, System1 is limited by its small sample size (150 respondents on average) which falls well short of Behavio's larger 500-strong pool and its measurement of ad effectiveness based solely on emotional responses.

The guide also questions certain aspects of the System1 methodology. According to the article, “It measures long-term advertising effectiveness solely based on respondents' emotional responses, and calculates fluency by the percentage of viewers who recognize the brand at the end of the video, which may not accurately reflect the actual attention given to the campaign.”

How Does Behavio Differ?

While there are similarities with the System1 approach, the guide highlights how Behavio's ad testing solution expands the scope of the behavioral science approach by using methodologies such as randomized control trials, implicit association tests, and emotional diagnostics to measure the impact of campaign assets.

Furthermore, Behavio uses a pool of 500 respondents per test – over three times the size of System1's testing pool – to ensure a broader sweep of impact data and qualitative insights.

What Other Options Are There?

You're also given Behavio's assessment of other ad testing providers such as VidMob – renowned for its innovative use of AI, speed, and efficiency - and OnePulse, which offers a snapshot of ad responses in as little as 10 minutes.

Which platform will you choose? Read the Behavio guide in full today!

For more info, go to https://www.behaviolabs.com/ad-testing