Interested to learn about the 2023 trends for audio advertising? Voices has you covered! Its annual trends report lists the 3 trends that are expected to shape the industry this year – make sure your brand catches the wave!
If you’re like most people, you listen to podcasts while doing other things. Some use it while exercising, while others like to use it as background noise while working. Either way, our daily routines are shaped by our audio experiences.
This provides a great opportunity for advertisers, as explained in Voices’ 2023 Annual Trends Report, which suggests that we are about to record a milestone year for audio advertising. With more individuals than ever before listening to podcasts as part of their daily routines, now is the best time for your brand to leverage audio platforms like Spotify to improve its authority.
Read the entire report at https://www.voices.com/company/press/reports/2023-annual-trends-report
Voices' report features the latest research in audio advertising, revealing that 81% of listeners take action after hearing an audio ad during a podcast and that 35% of consumers listen to more than 10 different podcasts per month. These figures suggest that audio routines present advertisers with significant growth potential they may want to consider.
The report highlights that the shift to this medium is mainly triggered by the convenience of audio experiences. Unlike television, movies, or traditional advertising that requires you to stop and focus on what is written, audio advertising can be listened to while doing other tasks. Further, more people now prefer listening to a podcast while performing different actions, such as exercising or doing household chores.
Voices expects more celebrities and influencers to join the audio-first medium. In 2022, A-list stars such as Hollywood filmmaker Jordan Peel partnered with Spotify to promote his audio experience, along with Meghan, the Duchess of Sussex, and comedians Conan O’Brien and Will Arnett.
Voices CEO David Ciccarelli says "2023 will be the year we see ‘audio routines’ become common language amongst our social networks. Just like we’ve discussed the drama in the latest episode of our favorite shows on the plethora of streaming services; we will see the same level of excitement and conversation around new audio experiences and podcasts."
Overall, the 2023 Annual Trend Report lists 3 main trends that are expected to influence the industry this year. These include the massive incorporation of audio routines into daily life, the increasing importance of audio quality, and the faster and easier way of creating content.
If you are looking for a professional voice talent for your organization, you can find one at Voices, the leading marketplace for voice-overs. The company has a diverse talent pool of over 2 million professionals across 160 countries.
Go to https://www.voices.com/company/press/reports/2023-annual-trends-report so you can learn more.